Category
Lifestyle
Assisted Choices
Trend cluster
Category
Distant
Playground
Playground designs are altered to align with social distancing policies.
6.2
Trend score
Trend
What is the Distant Playground trend?
Distant Playground: As summer approaches, the threat of the global COVID-19 pandemic will still require safety precautions to be taken in public spaces. As a result, public parks and playgrounds are developing secure design concepts so that citizens can still enjoy the outdoors comfortably.
Insight
The consumer insight behind the Distant Playground trend
The COVID-19 pandemic has halted or limited many public functions for safety purposes. Due to this, consumers are looking for a sense of normalcy in their routine and search for ways to enjoy public locations with social distancing policies in place. They favor outdoor designs that monitor safety and offer a sense of normalcy that reminds them of pre-COVID life.
Trend themes
Themes within the Distant Playground trend
Three behaviours holding the trend together01
Safe Distancing Designs
Designs that cater to social distancing measures have become a trend in public spaces such as in playgrounds and outdoor recreational areas.
02
Innovative Outdoor Play Equipment
Autonomous vehicles and new mobile playground designs are emerging as innovative outdoor play equipment in response to the need for safe recreational activities.
03
Social Distance Flooring
Social distance floor markings in the workplace have become a trend in response to COVID-19 safety measures.
Industry implications
What the Distant Playground trend means for industry
Where the trend changes the playbookFor
Playground Equipment Industry
The playground equipment industry has the opportunity to create more innovative and safe play equipment such as autonomous vehicles and mobile playground designs for children while still maintaining social distancing.
For
Flooring Industry
The flooring industry can innovate by creating more social distance floor markings in public spaces, helping individuals maintain a safe distance from each other in large spaces.
For
Outdoor Recreation Industry
The outdoor recreation industry can develop products such as The Beach Ring to help people maintain a safe distance from each other while enjoying outdoor activities in large gatherings.
Workshop question
How can your company pivot experiences to meet local and global safety standards?
Trend signals
Trend signals for Distant Playground
Trend score 6.2 out of 10, from popularity 87%, activity 90%, freshness 9%.
Popularity87%
Activity90%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Distant Playground trend
5 featured examples from Apr 29 to Jun 10, 2020CategoryLifestyle
Outdoor Distancing Rings
The Beach Ring Creates a 12-Foot Diameter Social Distancing Circle
Opportunity for outdoor recreation companies to explore the creation of social distancing equipment with patent-pending designs.
CategoryArt & Design
Distancing Playground Concepts
Rimbin's Design Helps Kids Play Together But Apart
Manufacturers can innovate by creating equipment that promotes individual play areas and infection prevention in playgrounds.
CategoryAutos
Self-Driving Mobile Playgrounds
Nendo Introduces an Interesting Use for Autonomous Vehicles
Toy manufacturers can explore opportunities to develop and produce autonomous mobile playground equipment that offers a unique and interactive playtime.
CategoryLifestyle
Safe Distance Park Designs
NYC's Domino Park Paints Large Circles to Encourage Social Distancing
Incorporating social distancing guidelines into park and public space designs is a new opportunity for urban planners to innovate in the post-COVID-19 world.
CategoryArt & Design
Social Distance Floor Designs
Milliken Has Launched a Product to Assist in Keeping People Apart
Opportunity for flooring companies to develop and market social distance floor designs that prioritize safety and compliance.
