Category
Lifestyle
Assisted Choices
Trend cluster
Category
Boozy
Cheese
Brands are fusing cheese and alcohol together as a snacking option.
1.7
Trend score
Trend
What is the Boozy Cheese trend?
Boozy Cheese: Some brands are pivoting the classic alcohol and cheese pairing to exist as a singular snack. Depending on the variety of cheese, brands are infusing different variations of alcohol including wine, vodka, brandy, and whiskey.
Insight
The consumer insight behind the Boozy Cheese trend
Social media serves as a platform for "foodie culture" to grow at a rapid rate. Due to the playful nature of the digital space, consumers have grown more curious and are more likely to experiment with hybrid food options. To satisfy their curiosity, they look for ways to experiment with ingredients and flavors that offer multi-sensory experiences beyond traditional offerings.
Trend themes
Themes within the Boozy Cheese trend
Three behaviours holding the trend together01
Hybrid Pairings
Consumers are increasingly curious and experimenting with hybrid food options, and brands are responding by fusing different ingredients and flavors to offer multi-sensory experiences beyond traditional offerings.
02
Alcohol-Infused Foods
The use of alcohol as an ingredient is expanding beyond traditional beverages, inspiring brands to create a range of alcohol-infused foods.
03
Gourmet Cheese
As consumers strive for unique and luxurious food experiences, gourmet cheese products that fuse with alcohol flavors provide an excellent opportunity for brands to tap into this market.
Industry implications
What the Boozy Cheese trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can provide value to consumers by responding to the demand for unique and luxurious food experiences.
For
Social media
The rise of 'foodie culture' on social media has enabled consumers to easily discover and share unusual food combinations, prompting brands to experiment with new ingredient fusions.
For
Luxury Goods
As people increasingly seek out high-end experiences, creating unique and luxurious food products that offer multi-sensory experiences can provide an opportunity for luxury goods companies to cater to the demand.
Workshop question
How can your company develop products that appeal to multiple senses?
Trend signals
Trend signals for Boozy Cheese
Trend score 1.7 out of 10, from popularity 22%, activity 21%, freshness 9%.
Popularity22%
Activity21%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Boozy Cheese trend
4 featured examples from Dec 9, 2019 to May 20, 2020CategoryLifestyle
Alcohol-Flavored Cheeses
Aldi Created a Selection of Cheese That Tastes Like Vodka & Whiskey
Opportunity for collaborations between alcohol manufacturers and food producers to develop innovative products catering to their consumers.
CategoryLifestyle
Irish Whiskey-Infused Cheeses
Kerrygold's Aged Cheddar Infuses Irish Whiskey for a Refined Taste
Exploring different flavor combinations and using unique ingredients to infuse cheese can create opportunities for innovation and differentiation in the cheese industry.
CategoryLifestyle
Brandy-Infused Soft Cheeses
Epoisses Berthaut is a Soft Milk Fromage the Infuses Marc of Burgundy
Retailers can showcase and market brandy-infused dairy products to cater to the demand for unique and gourmet food experiences.
CategoryLifestyle
Wine-Soaked Goat Cheese
Cabra Al Vino Soaks Aged Goat Cheese in a Red Wine for a Unique Taste
Innovations in wine-infused and aged cheese can open up new market opportunities in the food and beverage industry.
