Category
Lifestyle
Assisted Choices
Trend cluster
Category
Blue Light
Supplement
Supplements that support eye health claim blue light-guarding abilities.
2.1
Trend score
Trend
What is the Blue Light Supplement trend?
Blue Light Supplement: Blue light, which consumers are most exposed to through their screens, is becoming a concern as evidence suggests its ability to damage the eyes and skin over time. Health brands are aiming to counter that fact with supplements that support eye health, and that specifically claim protection against blue light damage.
Insight
The consumer insight behind the Blue Light Supplement trend
Whether it's for work or socialization, the majority of consumers spend a large portion of their time looking at computer or phone screens. With this has come a growing concern about how these habits may impact their health--with everything from a lack of exercise, poor posture, and blue light damage now taking a physical toll on the average person. Consumers who are most affected by these habits are looking for preventative and protective solutions in order to counter some of the damage.
Trend themes
Themes within the Blue Light Supplement trend
Three behaviours holding the trend together01
Blue Light Protection
As consumers become more concerned about blue light damage from screens, products like eye health supplements that specifically protect against blue light are emerging.
02
Preventative & Protective Solutions
Consumers are looking for preventative and protective solutions to counter the damage caused by prolonged screen time, poor posture, and lack of exercise.
03
Increased Screen Time = Increased Eye Health Concerns
As consumers spend more time looking at screens, eye health becomes an increasingly important concern, leading to the development of products that specifically support eye health.
Industry implications
What the Blue Light Supplement trend means for industry
Where the trend changes the playbookFor
Health Supplements
Health brands are developing eye health supplements that offer protection against blue light damage.
For
Personal Eye Care
Personal eye care brands are creating products that specifically support eye health and combat the damaging effects of blue light.
For
Digital Technology
As digital technology becomes more ubiquitous, consumers are looking for ways to protect against the negative effects of increased screen time, leading to the development of products that offer blue light protection.
Workshop question
How is your brand prioritizing consumer needs that have risen from relatively new collective habits?
Trend signals
Trend signals for Blue Light Supplement
Trend score 2.1 out of 10, from popularity 30%, activity 25%, freshness 9%.
Popularity30%
Activity25%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Blue Light Supplement trend
4 featured examples from May 18 to May 22, 2020CategoryLifestyle
Digital Eye Supplements
Viteyes' Eye Health Supplements Offers Blue Light Protection
Companies can disrupt the health supplements industry by introducing supplements that offer blue light protection.
CategoryLifestyle
Blue Light-Specific Eye Vitamins
Quantum Health Debuted the New Digital Blue Eye Health Supplement
Supplement companies can innovate new products to alleviate digital eye strain.
CategoryLifestyle
Eye Health Supplements
Ocuvite Launches a Product to Protect Eyesight from Digital Screens
The health and wellness industry can develop more products that support eye health and overall well-being for users.
CategoryLifestyle
Eye-Supporting Blue Light Vitamins
Webber Naturals Debuted the New Blue Light Protection Formula
Opportunity for the health supplement industry to develop and market products targeting eye health and protection against blue light.
