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Blue Light Supplement

Supplements that support eye health claim blue light-guarding abilities

Trend - Blue light, which consumers are most exposed to through their screens, is becoming a concern as evidence suggests its ability to damage the eyes and skin over time. Health brands are aiming to counter that fact with supplements that support eye health, and that specifically claim protection against blue light damage.

Insight - Whether it's for work or socialization, the majority of consumers spend a large portion of their time looking at computer or phone screens. With this has come a growing concern about how these habits may impact their health--with everything from a lack of exercise, poor posture, and blue light damage now taking a physical toll on the average person. Consumers who are most affected by these habits are looking for preventative and protective solutions in order to counter some of the damage.
Workshop Question - How is your brand prioritizing consumer needs that have risen from relatively new collective habits?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
1 Featured, 9 Examples:
9,905 Total Clicks
Date Range:
May 20 — May 20
Trending:
Just New and Warm
Consumer Insight Topics:

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