Supplements that support eye health claim blue light-guarding abilities
Trend - Blue light, which consumers are most exposed to through their screens, is becoming a concern as evidence suggests its ability to damage the eyes and skin over time. Health brands are aiming to counter that fact with supplements that support eye health, and that specifically claim protection against blue light damage.
Insight - Whether it's for work or socialization, the majority of consumers spend a large portion of their time looking at computer or phone screens. With this has come a growing concern about how these habits may impact their health--with everything from a lack of exercise, poor posture, and blue light damage now taking a physical toll on the average person. Consumers who are most affected by these habits are looking for preventative and protective solutions in order to counter some of the damage.
Insight - Whether it's for work or socialization, the majority of consumers spend a large portion of their time looking at computer or phone screens. With this has come a growing concern about how these habits may impact their health--with everything from a lack of exercise, poor posture, and blue light damage now taking a physical toll on the average person. Consumers who are most affected by these habits are looking for preventative and protective solutions in order to counter some of the damage.
Workshop Question - How is your brand prioritizing consumer needs that have risen from relatively new collective habits?
Trend Themes
1. Blue Light Protection - As consumers become more concerned about blue light damage from screens, products like eye health supplements that specifically protect against blue light are emerging.
2. Preventative & Protective Solutions - Consumers are looking for preventative and protective solutions to counter the damage caused by prolonged screen time, poor posture, and lack of exercise.
3. Increased Screen Time = Increased Eye Health Concerns - As consumers spend more time looking at screens, eye health becomes an increasingly important concern, leading to the development of products that specifically support eye health.
Industry Implications
1. Health Supplements - Health brands are developing eye health supplements that offer protection against blue light damage.
2. Personal Eye Care - Personal eye care brands are creating products that specifically support eye health and combat the damaging effects of blue light.
3. Digital Technology - As digital technology becomes more ubiquitous, consumers are looking for ways to protect against the negative effects of increased screen time, leading to the development of products that offer blue light protection.
