Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eco
Refinement
As sustainable living expands, eco products get revamped for greater mass appeal.
5.3
Trend score
Trend
What is the Eco Refinement trend?
Eco Refinement: As environmental awareness expands, efforts to make sustainable living more diverse and approachable are becoming more common. Seeking to create greater mass appeal, brands are revamping ordinary paper products and packaging with sophisticated allure, utilizing such techniques as handcrafted detailing and contemporary aesthetics. Creating unexpected imagery from traditionally simple and mundane eco material, these enhanced paper products reflect a shift toward more marketable methods of eco consciousness.
Trend themes
Themes within the Eco Refinement trend
Three behaviours holding the trend together01
Elevated Eco Packaging
Brands are revamping ordinary paper products and packaging with sophisticated allure, utilizing such techniques as handcrafted detailing and contemporary aesthetics, to make sustainable living more diverse and approachable.
02
Convenient Minimalism
Packaging designs are embracing a simplistic visual concept creating a sleek, modern, and practical look while changing the way beverages like wine are consumed.
03
Exclusivity Imagery for Brands
Enhancing brand logos with intricate and exclusive symbols and imagery to invite special attention thus creating a unique image.
Industry implications
What the Eco Refinement trend means for industry
Where the trend changes the playbookFor
Food Industry
Fast food and luxury food packaging are being revamped with minimalistic yet sophisticated designs, that elevate the experience for consumers.
For
Beverage Industry
New beverage container designs are emerging with a clean and sleek look that is also practical for the consumers.
For
Retail Industry
Brands are enhancing their logos with intricate and exclusive symbols and imagery to invite special attention thus creating a unique image.
Trend signals
Trend signals for Eco Refinement
Trend score 5.3 out of 10, from popularity 73%, activity 77%, freshness 8%.
Popularity73%
Activity77%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Refinement trend
6 featured examples from Jul 30, 2013 to Apr 11, 2014CategoryMarketing
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
Exploring opportunities in the fast food industry to elevate the dining experience through packaging design.
CategoryMarketing
Divine Drawer-Like Cartons
Taj Mahal Tea Packaging Invites Access in a Sophisticated Way
The food and beverage industry can explore drawer-like packaging concepts to enhance product presentation and convenience for consumers.
CategoryLifestyle
Tabbed Bottle Branding
OAC Liqueur Packaging Features a Tag for Scribbling a Festive Message
Opportunity for alcoholic beverage companies to integrate personalized packaging and create seasonal flavored spirits to cater to holiday gifting demand.
CategoryLifestyle
Wholesome Rice Paper Packaging
Kim Soonhee's Rice Paper Branding is Simple & Evocative of Nature
Food companies can explore using unique materials and designs to create an eco-friendly and health-conscious image for their products.
CategoryArt & Design
Elegant Boxed Wine Branding
The Vin Grace Packaging Design Gives Displays a Sophisticated Design
Innovation in packaging designs presents an opportunity for beverage companies to redefine their brand identity through creative designs.
CategoryMarketing
Exquisite Keyhole Packaging
Secret Location Branding Suggests the Idea of Exclusive Access
Retailers can capitalize on exclusivity branding and elevated packaging to create an enhanced shopping experience and attract a discerning customer base.
