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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,721 more

Eco Refinement

As sustainable living expands, eco products get revamped for greater mass appeal

Implications - As environmental awareness expands, efforts to make sustainable living more diverse and approachable are becoming more common. Seeking to create greater mass appeal, brands are revamping ordinary paper products and packaging with sophisticated allure, utilizing such techniques as handcrafted detailing and contemporary aesthetics. Creating unexpected imagery from traditionally simple and mundane eco material, these enhanced paper products reflect a shift toward more marketable methods of eco consciousness.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
1,182,702 Total Clicks
Date Range:
Jul 13 — Apr 14
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Lavish Fast Food Packaging
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
This minimal packaging for McDonald’s luxury burger trio in Japan is a refreshing take from the greasy brown paper bags typically associated with fast food. The decadent packaging was... MORE
Divine Drawer-Like Cartons
Divine Drawer-Like Cartons
Taj Mahal Tea Packaging Invites Access in a Sophisticated Way
The design of Taj Mahal Tea packaging is quite different than you’re probably used to. It isn’t a box with a flap that presents a finicky access point for infusions in sachets; instead,... MORE
Tabbed Bottle Branding
Tabbed Bottle Branding
OAC Liqueur Packaging Features a Tag for Scribbling a Festive Message
Alcohol is a popular gift during the holidays, so it made perfect sense for OAC liqueur packaging to integrate its own wrapping. The bottles have been cloaked in gorgeous Peregrina Majestic Casino... MORE
Wholesome Rice Paper Packaging
Wholesome Rice Paper Packaging
Kim Soonhee's Rice Paper Branding is Simple & Evocative of Nature
‘Onsaemiro’ is a rice paper packaging project by student Kim Soonhee of Hoseo University in South Korea, developed to satisfy the growing need for health-conscious products. The rice... MORE
Elegant Boxed Wine Branding
Elegant Boxed Wine Branding
The Vin Grace Packaging Design Gives Displays a Sophisticated Design
One does not often associate sophistication with boxed wine beverages but this elegantly branded Vin Grace packaging challenges its negative associations. Embracing a simplistic visual concept,... MORE
Exquisite Keyhole Packaging
Exquisite Keyhole Packaging
Secret Location Branding Suggests the Idea of Exclusive Access
The notion of exclusivity attracts a special kind of attention, and this idea was exploited in the development of Secret Location branding. The concept store has a unique image that’s already... MORE

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Containers for Plus Kitchen Foods Make Eating Healthy a Snap
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Instant Herb Garden Packaging
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Winsome Winged Branding
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Butterfly Kingdom Tea Packaging Has a Colorful Delicacy to Its Design
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Panera Bread Holiday Branding Celebrates the Symbols of Yuletide
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Johan & Nystrom Tea Packaging Embodies the Basics in Form and Principle
Old-Time Maritime Marketing
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Old Salt Merchants Packaging Embodies a Charming Apothecary Image
Hexagonal Supplement Logos
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Purist Patterned Pop Cans
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Arizona Tea Packaging Simplifies the Busy Motifs of the Existing Look
Compacted Geometric Packaging
Compacted Geometric Packaging
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Bold Wordy Branding
Bold Wordy Branding
Goodbody Packaging is Dominated by Appealing Encouraging Text
Savage Beverage Branding
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Feral Beer Packaging is Rough and Ready and Pounces from the Shop Shelf
Bare Beverage Branding
Bare Beverage Branding
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Expressionist Beverage Branding
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Bright Floral Branding
Bright Floral Branding
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Symbolic Store Packaging
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Origami Beverage Branding
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Pattern-Labeled Liquor
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Affectionate Infusion Branding
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Domaci Caj Tea Packaging is Infused with Lively Forms of Loose Leaf
Cute Cup Ring Packaging
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Paromi Tea Packaging Looks Refined in Matte Glass Bottles
Voluptuous Infusion Branding
Voluptuous Infusion Branding
Bolu Tea Packaging Stacks for an Elegant Display of Exquisite Flavors
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This Spicy Thai McBistro Ad from McDonalds is Made for Online Only
Crisp Paper-Wrapped Packaging
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Akzent Invest Wine Packaging is More About the Wrapper Than the Vino
play_circle_filled Burger-Made Birthday Pizzas
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Epic Meal Time Celebrates 2 Years with a Deep Dish Fastfood Pizza
Homespun Bottle Branding
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Valmiera Blackcurrant Wine Packaging Exudes an Artisan Image
Zealous Zigzag Merchandizing
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Provo Bakery Branding Incorporates an Energizing Motif for its Treats
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This Happy Meal Infographic Deciphers Food Marketing Aimed at Children
Revealing Coffee Cups
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