Big brands turn to niche networking to create a more genuine overall appeal
Implications - As companies grow in size, so too do their marketing approaches, often resulting in campaigns that feel overly exaggerated and hard to relate to. Seeking to acquire more of a genuine appeal that often falls in line with smaller, start-up retailers, big name brands are turning to social media platforms to engage with consumers on a more interactive, and personal level. Targeting consumers and their need for social communication, conglomerates are using conversational techniques to bring an air of humor and approachability to large-scale, corporate enterprises.
6 Featured, 50 Examples:
237,976 Total Clicks
Date Range:
Mar 13 — Feb 15
Trending:
Warm
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