Big brands turn to niche networking to create a more genuine overall appeal
Implications - As companies grow in size, so too do their marketing approaches, often resulting in campaigns that feel overly exaggerated and hard to relate to. Seeking to acquire more of a genuine appeal that often falls in line with smaller, start-up retailers, big name brands are turning to social media platforms to engage with consumers on a more interactive, and personal level. Targeting consumers and their need for social communication, conglomerates are using conversational techniques to bring an air of humor and approachability to large-scale, corporate enterprises.
Trend Themes
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Interactive Social Media Campaigns on Niche Platforms — Big corporations are utilizing social media platforms to directly engage with consumers in a personal, humorous way, tapping into a need for social communication that resonates with consumers.
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Eco-friendly Hashtag Campaigns — Trend Hunter Robot noted that more brands are promoting eco-friendly initiatives in their marketing campaigns for environmentally conscious millennial consumers with campaigns such as Scott Brand's Toss the Tube and NASA's Earth Day global selfie campaign.
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Bribing Social Media Campaigns — Companies such as Newcastle Brown Ale and McDonald’s are discovering new ways to connect and reward their consumers through social media platforms like Twitter and Snapchat.
Industry Implications
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Food and Beverage — Companies like Newcastle Brown Ale and McDonald's are utilizing unique social media campaigns to help connect with their consumers and thereby increasing customer loyalty.
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Automotive Industry — Honda's #Cheerance event is part of a larger trend of car industry companies trying to market their products through memes and humour via social media.
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Cosmetics and Personal Care Industry — Personal care companies are tapping into the trend of eco-friendly and natural products by promoting environmentally conscious practices and products that appeal to the environmentally conscious millennial market.
6 Featured, 50 Examples:
253,112 Total Clicks
Date Range:
Mar 13 — Feb 15
Trending:
Warm
Consumer Insight Topics:
