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Social Rebranding

Big brands turn to niche networking to create a more genuine overall appeal

Implications - As companies grow in size, so too do their marketing approaches, often resulting in campaigns that feel overly exaggerated and hard to relate to. Seeking to acquire more of a genuine appeal that often falls in line with smaller, start-up retailers, big name brands are turning to social media platforms to engage with consumers on a more interactive, and personal level. Targeting consumers and their need for social communication, conglomerates are using conversational techniques to bring an air of humor and approachability to large-scale, corporate enterprises.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
210,355 Total Clicks
Date Range:
Mar 13 — Feb 15
Trending:
Warm

Featured Examples

Bribing Social Campaigns
Bribing Social Campaigns
This Newcastle Brown Ale Twitter Campaign Will Pay You $1 for Following
With its irreverent ‘If We Made It’ commercial for the Super Bowl, Newcastle Brown Ale proved that it had a wicked sense of humor when it comes to marketing—with a tagline that... MORE
Chocolate Social Media Feuds
Chocolate Social Media Feuds
Kit Kat Challenges Oreo to Twitter Tic-Tac-Toe with Hilarious Results
I’d be willing to bet dollars to donuts that when Twitter user Laura Ellen tweeted about her love for both Kit Kat candy bars and Oreo cookies, she didn’t think she’d be lighting... MORE
Meme-Filled Car Campaigns
Meme-Filled Car Campaigns
Honda's Fun Social Media Campaign Aims to Spark Millions of Smiles
To announce its ‘Summer Cheerance’ event, this year on Twitter Honda is rolling out a fun social media campaign that’s all about spreading the good vibes. The #Cheerance event... MORE
Planetwide Selfie Campaigns
Planetwide Selfie Campaigns
For Earth Day 2014, NASA is Helping the Earth Take a Selfie from Space
On Earth Day this year, NASA is asking social media users to go outside and take a #GlobalSelfie, which will then be compiled into an image mosaic, as if the Earth was going to take a selfie from... MORE
Fast Food Launching Snaps
Fast Food Launching Snaps
The McDonald's Snapchat Account Will Feature LeBron James
The McDonald’s Snapchat account is going to publicly kick off with a snap from basketball star LeBron James. The company has confirmed and it joined the quick capturing photo app last week... MORE
Eco-Friendly Hashtag Campaigns
Eco-Friendly Hashtag Campaigns
Scott Brand's Toss the Tube Initiative Promotes Tube-Free Tissues
Scott Brand has created an admirable campaign, Toss the Tube, in order to promote its environmentally conscious Naturals Tube-Free Toilet Paper. Speaking to a demographic that is concerned about the... MORE

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