Category
Lifestyle
Assisted Choices
Trend cluster
Category
Haute
Health
Hygiene is given an opulent makeover to cater to the luxury-loving consumer.
5.6
Trend score
Trend
What is the Haute Health trend?
Haute Health: Healthcare measures like high-tech oral hygiene products are being used to effectively decrease the need for formalized procedures down the road. This upstream approach to healthcare marks a shift from a system that operates on a strict curing the symptom not the cause basis to one where consumers are actively participating in the prevention of ailments because of higher standard of living across North America. A shift to this preventative approach denotes intensified attention to health maintenance amidst an aging population that's lessening dependence on public forms of healthcare due to lack of resources or quality.
Trend themes
Themes within the Haute Health trend
Three behaviours holding the trend together01
Luxury hygiene products
The trend towards luxury hygiene products shows that consumers are willing to pay more for premium versions of everyday items.
02
Innovative dental technologies
Innovative dental technologies like app-controlled power toothbrushes and dental health-tracking toothbrushes offer exciting opportunities for companies looking to differentiate themselves in the marketplace.
03
Focus on preventative healthcare
There is a growing focus on preventative healthcare, with products like high-tech oral hygiene products contributing to a more upstream approach to healthcare.
Industry implications
What the Haute Health trend means for industry
Where the trend changes the playbookFor
Luxury Goods
Companies in the luxury goods industry can reference this trend in creating premium versions of everyday items, such as luxury toothbrushes and toothpaste.
For
Dental Technology
Dental technology companies can reference this trend in creating innovative products such as app-controlled power toothbrushes and dental health-tracking toothbrushes.
For
Healthcare
Companies in the healthcare industry can reference the trend towards preventative healthcare, and develop products focused on helping consumers actively participate in the prevention of ailments.
Trend signals
Trend signals for Haute Health
Trend score 5.6 out of 10, from popularity 92%, activity 68%, freshness 8%.
Popularity92%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Haute Health trend
5 featured examples from Nov 8, 2013 to Jun 12, 2014CategoryLifestyle
Dental Health-Tracking Toothbrushes
The Foreo Issa From CES 2014 Will Keep You on Your Tooth Game
Using dental health-tracking technology to promote better oral health and reduce dental care costs.
CategoryLifestyle
Luxurious Toothpick Sheaths
Daneson's Toothpick Case Keeps Bottled Toothpicks Always at the Ready
The oral care industry can capitalize on the trend of flavored toothpicks to provide consumers with unique and enjoyable oral hygiene experiences.
CategoryUnique
Opulent Rapper-Friendly Toothbrushes
Reinast Wants You Brushing Your Teeth With Luxury
The luxury goods industry can explore the market for high-end toothbrushes and oral care products.
CategoryLuxury
$100 Luxury Toothpaste Tubes
The Theodent 300 Will Make Your Teeth Sparkle
The luxury consumer goods industry can explore the opportunity to develop high-end toothpaste products, targeting affluent customers seeking unique dental care experiences.
CategoryUnique
App-Controlled Power Toothbrushes
The Kalibree is Causing a Stir At CES 2014
The dental care industry can leverage app-controlled toothbrushes to revolutionize dental hygiene practices and improve overall oral health.
