Hygiene is given an opulent makeover to cater to the luxury-loving consumer
Implications - Healthcare measures like high-tech oral hygiene products are being used to effectively decrease the need for formalized procedures down the road. This upstream approach to healthcare marks a shift from a system that operates on a strict curing the symptom not the cause basis to one where consumers are actively participating in the prevention of ailments because of higher standard of living across North America. A shift to this preventative approach denotes intensified attention to health maintenance amidst an aging population that's lessening dependence on public forms of healthcare due to lack of resources or quality.
Trend Themes
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Luxury Hygiene Products — The trend towards luxury hygiene products shows that consumers are willing to pay more for premium versions of everyday items.
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Innovative Dental Technologies — Innovative dental technologies like app-controlled power toothbrushes and dental health-tracking toothbrushes offer exciting opportunities for companies looking to differentiate themselves in the marketplace.
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Focus on Preventative Healthcare — There is a growing focus on preventative healthcare, with products like high-tech oral hygiene products contributing to a more upstream approach to healthcare.
Industry Implications
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Luxury Goods — Companies in the luxury goods industry can reference this trend in creating premium versions of everyday items, such as luxury toothbrushes and toothpaste.
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Dental Technology — Dental technology companies can reference this trend in creating innovative products such as app-controlled power toothbrushes and dental health-tracking toothbrushes.
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Healthcare — Companies in the healthcare industry can reference the trend towards preventative healthcare, and develop products focused on helping consumers actively participate in the prevention of ailments.
