In the Northern Hemisphere, December is already a month during which people begin to get especially excited about flavored lattes and coffees. Panera Bread holiday branding conjures even more feelings of Christmas cheer with a charming image that's seasonally specific.
Willoughby Design began with an evergreen colored base to the paper coffee cups, soup bowls and shopping bags. Upon this, adorable illustrations of some of the active winter wildlife are represented, including snowy foxes, nut-seeking squirrels and bright red birds.
For a truly playful look, the pictures that cover Panera Bread holiday branding do not adhere to a proportional scale or real space. The animals sit upon gifts like trumpets, treats like candy canes, clothing like mittens and giant tree ornaments.
Key Themes Behind This Trend
- Flavored Lattes
- Opportunity for creating unique and innovative holiday-themed flavors for coffee shops.
- Seasonal Branding
- Opportunity to design festive and captivating branding materials that evoke holiday cheer.
- Non-traditional Proportions
- Opportunity to create eye-catching and whimsical designs that break away from traditional design norms.
Where This Applies
- Coffee Shops
- Opportunity for coffee shops to differentiate themselves during the holiday season through creative branding and unique flavors.
- Graphic Design
- Opportunity for graphic designers to create visually captivating holiday-themed designs for various products.
- Packaging
- Opportunity for packaging companies to develop innovative and festive packaging materials for the holiday season.
