Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Panera Bread Holiday Branding Celebrates the Symbols of Yuletide

 - Dec 13, 2013
References: willoughbydesign & thedieline
In the Northern Hemisphere, December is already a month during which people begin to get especially excited about flavored lattes and coffees. Panera Bread holiday branding conjures even more feelings of Christmas cheer with a charming image that's seasonally specific.

Willoughby Design began with an evergreen colored base to the paper coffee cups, soup bowls and shopping bags. Upon this, adorable illustrations of some of the active winter wildlife are represented, including snowy foxes, nut-seeking squirrels and bright red birds.

For a truly playful look, the pictures that cover Panera Bread holiday branding do not adhere to a proportional scale or real space. The animals sit upon gifts like trumpets, treats like candy canes, clothing like mittens and giant tree ornaments.