A desire for pragmatic play prompts consumers to turn to physical gaming options
Implications - Digital play can often result in a static, and physically inactive lifestyle. Seeking a healthier source of day-to-day amusement, individuals are turning to physically enriching gaming options that encourage exercise and athletic improvement. This reflects a move towards sources of play that help consumers cultivate, rather than detach from, everyday experiences.
Trend Themes
-
Physical Gaming — Consumers are turning to physically enriching gaming options that encourage exercise and athletic improvement.
-
Virtual Reality Gaming — Gamers are seeking a fully immersed gaming experience through virtual reality treadmills that utilize the current technologies.
-
Connected Sporting Equipment — Sporting gear is introducing cutting-edge technology for analyzing and improving players' game performance.
Industry Implications
-
Fitness — The trend towards physical gaming and exercise-oriented gaming systems creates opportunities for fitness industries to integrate interactive technologies into their workouts.
-
Gaming — Virtual reality and connected sporting equipment create innovative opportunities for gaming companies to revolutionize the traditional gaming experience.
-
Sporting Goods — The introduction of connected sporting equipment presents opportunities for sporting goods companies to combine traditional equipment with technology to enhance players' performances and abilities.
