Category
Tech
Delegated Interfaces
Trend cluster
Category
Gamer
Exertion
A desire for pragmatic play prompts consumers to turn to physical gaming options.
2.1
Trend score
Trend
What is the Gamer Exertion trend?
Gamer Exertion: Digital play can often result in a static, and physically inactive lifestyle. Seeking a healthier source of day-to-day amusement, individuals are turning to physically enriching gaming options that encourage exercise and athletic improvement. This reflects a move towards sources of play that help consumers cultivate, rather than detach from, everyday experiences.
Trend themes
Themes within the Gamer Exertion trend
Three behaviours holding the trend together01
Physical gaming
Consumers are turning to physically enriching gaming options that encourage exercise and athletic improvement.
02
Virtual reality gaming
Gamers are seeking a fully immersed gaming experience through virtual reality treadmills that utilize the current technologies.
03
Connected sporting equipment
Sporting gear is introducing cutting-edge technology for analyzing and improving players' game performance.
Industry implications
What the Gamer Exertion trend means for industry
Where the trend changes the playbookFor
Fitness
The trend towards physical gaming and exercise-oriented gaming systems creates opportunities for fitness industries to integrate interactive technologies into their workouts.
For
Gaming
Virtual reality and connected sporting equipment create innovative opportunities for gaming companies to revolutionize the traditional gaming experience.
For
Sporting goods
The introduction of connected sporting equipment presents opportunities for sporting goods companies to combine traditional equipment with technology to enhance players' performances and abilities.
Trend signals
Trend signals for Gamer Exertion
Trend score 2.1 out of 10, from popularity 41%, activity 15%, freshness 8%.
Popularity41%
Activity15%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gamer Exertion trend
5 featured examples from Feb 1, 2013 to Apr 20, 2014CategoryTech
High Tech Tennis Rackets
Babolat Play Pure Drive is Revolutionizing the Game
The sports equipment manufacturing industry can capitalize on the trend of connected tennis equipment by developing and producing innovative products that collect and analyze play…
CategoryTech
Video Game-Specialized Treadmills
This Virtual Reality Treadmill Should Be Part of Any Game Room
The gaming industry can benefit from the trend of virtual reality treadmills by offering more immersive and physically engaging gaming experiences.
CategoryTech
Swing-Enhancing Baseball Apps
The 'Zepp 3D Baseball Swing Analyzer' Helps Improve Your Game
The sports equipment industry can capitalize on the trend of smart sports gear by developing innovative products that enhance athlete performance and provide valuable data.
CategoryTech
Intelligent Game Console Workouts
The Wii Fit U Features Advanced Monitors to Keep You On-Track
Exploring the integration of gaming technology with innovative exercise monitoring systems to create new and engaging fitness experiences for users.
CategoryTech
Exercise-Oriented Gaming Systems
Goji Play Aims to Make Cardio More Engaging
Opportunity for disruptive innovation in manufacturing fitness equipment that incorporates gaming elements to make workouts more enjoyable.
