Category
Tech
Automated Upkeep
Trend cluster
Category
Digitized
Ordering
Tech-savvy youths turn to apps for ordering to satiate a desire for convenience.
2.8
Trend score
Trend
What is the Digitized Ordering trend?
Digitized Ordering: As Generation Z continues to rely on the ease of technology for comfort, traditional activities like ordering meals are being revamped to satiate a generation heavily consumed by high-tech gadgets and complete self-sufficiency. Combining the ease of mobile applications with the desire to stay socially connected, mobile meal apps reflects the need for more instantaneous, and less time-consuming methods of consumption.
Trend themes
Themes within the Digitized Ordering trend
Three behaviours holding the trend together01
Mobile Meal Apps
As technology advances and customers seek more instantaneous methods of consumption, mobile meal apps provide a disruptive opportunity for restaurants to reach a tech-savvy audience.
02
Effortless Meal Planning
Services such as ZipList bring convenience to the hectic task of holiday meal planning, offering a disruptive opportunity to streamline consumers' cooking and shopping experiences.
03
Digital Payment Features
Digital payment features like Papa John's PayShare take into account the needs of a sharing economy workforce, providing a disruptive opportunity for businesses to offer secure and convenient payment options.
Industry implications
What the Digitized Ordering trend means for industry
Where the trend changes the playbookFor
Restaurant Industry
Mobile meal apps and social food ordering apps provide the restaurant industry with disruptive opportunities to engage a tech-savvy audience and streamline the ordering process.
For
Retail Industry
Effortless meal planning apps provide a disruptive opportunity for retailers to offer meal planning and recipe collection features to increase engagement and sales.
For
Finance Industry
Digital payment features such as PayShare provide a disruptive opportunity for the finance industry to revolutionize the way consumers spend and share money in a sharing economy workforce.
Trend signals
Trend signals for Digitized Ordering
Trend score 2.8 out of 10, from popularity 49%, activity 26%, freshness 8%.
Popularity49%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digitized Ordering trend
6 featured examples from Mar 11, 2013 to Apr 16, 2015CategoryTech
Pizza Payment Sharing
Papa John's PayShare Feature Allows Users to Split the Bill
The PayShare feature can disrupt the food delivery industry by providing a seamless way for customers to split the bill when ordering online.
CategoryTech
SMS Lunch Services
Toronto's Gob is a Service That Lets You Order Lunch by Text Message
Disruptive innovation opportunity: Utilize text or mobile-based platforms to streamline the food delivery process and provide more convenient options to customers.
CategoryTech
Effortless Meal-Planning Apps
ZipList Makes It Easy to Create Daily Dinners and Holiday Meals
Food tech companies can innovate on meal-planning apps like ZipList by incorporating personalized recipe recommendations and smart grocery list features.
CategoryTech
Pizza-Ordering Anime Apps
This Domino's Pizza App Utilizes a Popular Japanese Anime Character
Disruptive innovation opportunity for food delivery companies to collaborate with popular anime characters and create unique app experiences to attract customers.
CategoryTech
Customizable Coffee Ordering Apps
The Starbucks App Will Let You Pick Your Perfect Coffee Time
The food and beverage industry can benefit from the pre-ordering trend, allowing for faster service and increased customer satisfaction through personalized options.
CategoryTech
Social Food Ordering Apps
The Popular Foursquare App Now Lets You Order Food From Anywhere
The integration of food ordering features into popular apps like Foursquare presents a disruptive innovation opportunity for the food tech industry.
