Category
Tech
Delegated Interfaces
Trend cluster
Category
Instructive
Play
Seeking to stimulate children, parents opt for video game teaching tactics.
3.4
Trend score
Trend
What is the Instructive Play trend?
Instructive Play: While video games offer youths a playful source of distraction, engaging in digital play often limits exposure to more diverse, and stimulating ideas. Seeking to add educational qualities to sources of online amusement, parents are turning to games that help improve personal skills in all aspects of life, combining the interactive qualities of gaming with the need for more engaging, yet valuable sources of everyday entertainment.
Trend themes
Themes within the Instructive Play trend
Three behaviours holding the trend together01
Gamification of Education
The trend of gamification in education is increasing, offering interactive ways to learn complex skills and concepts, and opportunities to develop personalized solutions for teaching and learning.
02
Personalized learning through AI
With advancements in AI, personalized learning is becoming more accessible and effective, offering individualized paths for students that cater to their learning styles and needs.
03
Mobile Learning
Mobile technology is transforming the way we learn, providing wider accessibility, convenience, and flexibility to learners, and opening up opportunities for businesses to develop more interactive, on-the-go learning experiences.
Industry implications
What the Instructive Play trend means for industry
Where the trend changes the playbookFor
Education Technology
Education technology (EdTech) is a rapidly-growing industry that is constantly innovating and expanding, offering opportunities for personalized, engaging and interactive education solutions, and transforming the way we learn.
For
Gaming Industry
The gaming industry is not just limited to entertainment but is now providing innovative solutions to a range of fields from education and healthcare to marketing and advertising.
For
Mobile App Development
Mobile app development is becoming increasingly crucial and is opening up new opportunities for businesses to develop more interactive, engaging, and personalized education and learning experiences for users.
Trend signals
Trend signals for Instructive Play
Trend score 3.4 out of 10, from popularity 54%, activity 38%, freshness 8%.
Popularity54%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Instructive Play trend
5 featured examples from Nov 26, 2013 to Feb 19, 2015CategoryLifestyle
Amusing Gaming Toothbrushes
The 'Grush' Kids' Toothbrush Turns Brushing into a Video Game
Disruptive innovation opportunity: Introducing gamified dental care products to incentivize proper oral hygiene practices, especially for children.
CategoryTech
Learning Language Apps
English Tutoring App Connects Teachers and Students from Around the World
The education industry can incorporate technology like Cambly to create new and more efficient learning experiences.
CategoryTech
Personalized Guitar-Teaching Games
Learn How to Play Guitar Fast with Ubisoft's Rocksmith 2014
Edtech developers can harness gamification to build more engaging and effective learning apps and teaching tools.
CategoryTech
Exam Preparation Game Apps
The High School Story App Makes SAT Prep Less Stressful for Students
The High School Story app and similar educational apps tap into the potential of edtech to create innovative technologies that improve the learning experience.
CategoryTech
Language-Teaching Video Games
The Koe Video Game Teaches Users How to Speak Japanese
Developing language-teaching games and incorporating gamification elements in all subjects.
