Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Pictorial
Play
Seeking to combine play and diversity, parents opt for engaging toy cameras.
3.6
Trend score
Trend
What is the Pictorial Play trend?
Pictorial Play: While introducing children to more grown-up activities offers efficient ways to diversify interests, cultured experiences can often result in kids maturing at an increasingly fast rate. Seeking to offer cultural variation without sacrificing childhood tendencies, parents are turning to interactive toy cameras to combine the cultural allure of photography with the comfort, and conventionality of everyday play.
Trend themes
Themes within the Pictorial Play trend
Three behaviours holding the trend together01
Interactive Toy Cameras
Parents are turning to interactive toy cameras to offer cultural variation without sacrificing childhood tendencies.
02
Miniature Smartphone-Enabled Helicopters
Tech companies like Parrot are creating miniature drones controlled via Bluetooth through the consumer's smartphone and tablet.
03
Video Camera Dolls
Technology is being integrated into classic children's toys to keep up with pop culture and give children the ability to capture candid moments with family and friends.
Industry implications
What the Pictorial Play trend means for industry
Where the trend changes the playbookFor
Toy Industry
The trend towards interactive, technology-enhanced toys is driving innovation in the toy industry.
For
Consumer Electronics Industry
Technology companies are expanding into the toy market and creating new products, such as miniature drones, that are a combination of toys and consumer electronics.
For
Retail Industry
As parents increasingly seek out interactive, technology-enhanced toys, retailers have an opportunity to expand their toy offerings and tap into this trend.
Trend signals
Trend signals for Pictorial Play
Trend score 3.6 out of 10, from popularity 51%, activity 50%, freshness 8%.
Popularity51%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pictorial Play trend
5 featured examples from Jan 14, 2013 to Mar 12, 2014CategoryLife-Stages
Minature Smartphone-Enabled Helicoptors
The Parrot Mini Drone Flys onto the Scene at CES 2014
Innovation potential exists for tech companies to create more advanced and sophisticated phone-controlled drones for entertainment purposes.
CategoryLife-Stages
Dessert-Shaped Cameras
The Donut Toy Camera is a Deliciously Deceiving Device
Opportunity for toy manufacturers to expand their product lines by incorporating hidden camera technology into playful designs.
CategoryTech
I-Spy Cameras
The Dolli Camera Combines a Magnifying Glass with a Modern Point-and-Shoot
Manufacturers can expand their target audience and niche markets by producing child-friendly and interactive cameras that showcase a distinct design and feature set.
CategoryTech
Helicopter Toy Cameras
The Parrot AR Drone QuadriCopter Lets You Capture Images from the Air
The use of toy helicopters with built-in cameras presents new opportunities for the toy industry, especially with the increasing demand for high-tech toys.
CategoryLife-Stages
Video Camera Dolls
The Barbie Video Camera Doll Keeps Everyone Connected While Having Fun
The toy industry can create more innovative dolls with technology features such as video cameras to stay up-to-date with the current trend.
