Category
Tech
Delegated Interfaces
Trend cluster
Category
Connected
Couture
High-end fashion designers merge status symbols with technological integration.
4.4
Trend score
Trend
What is the Connected Couture trend?
Connected Couture: At this point in the digital age, gadgets serve as a status symbol as telling as a couture handbag. Thus, combining these two things was a natural next step in satiating the consumer desire to emulate prestige. This combination allows for a doubly extravagant status symbol that speaks both to style and function.
Trend themes
Themes within the Connected Couture trend
Three behaviours holding the trend together01
Fashion technology integration
The integration of technology into fashion allows for a doubly extravagant status symbol that speaks both to style and function.
02
Wearable technology
Fashion and function combine to create convenient and stylish options for similar technologies like prescription smart glasses and tech-enabled jewelry.
03
3D-printed fashion collections
The use of 3D printing technology has revolutionized the fashion industry by allowing for intricate designs, custom sizing and endless material possibilities.
Industry implications
What the Connected Couture trend means for industry
Where the trend changes the playbookFor
Luxury fashion
High-end fashion designers merge status symbols with technological integration for a unique and unforgettable fashion experience.
For
Wearable technology
Bringing fashion and function together for an innovative approach to wearable technology.
For
3D Printing
Advancements in the 3D printing industry and printing technologies influencing the fashion and cosplay industries.
Trend signals
Trend signals for Connected Couture
Trend score 4.4 out of 10, from popularity 64%, activity 61%, freshness 8%.
Popularity64%
Activity61%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Connected Couture trend
7 featured examples from Sep 14, 2013 to Jun 1, 2016CategoryTech
Chic Hi-Tech Jewelry
CuffLinc's Wearable Technology Promotes Style and Safety
The fashion industry has an opportunity to incorporate wearable technology into their products to appeal to tech-savvy consumers who place a high value on style.
CategoryFashion
3D-Printed Fashion Collections
The Michaella Janse van Vuuren New Fashion Line is Striking
Disruptive innovation opportunity: Introduce 3D printing technology in the fashion design industry to revolutionize the production process and push creative boundaries.
CategoryTech
Vibrant Shifting Smartphone Dresses
Nokia Teams Up with Fyodor Golan to Mix Tech with Fashion
The smartphone dress demonstrates disruptive innovation opportunities in the fashion technology industry, where technology and fashion merge to create novel and interactive clothi…
CategoryArt & Design
Fashion Technology Earphones
The 'EOZ One' Stylish Headphones are Catwalk-Ready
Disruptive innovation opportunity: Companies can create fashionable and functional tech accessories that cater to the growing market of style-conscious consumers.
CategoryEco
Phone-Integrated Designer Handbags
Sean Miles’ Mobile Phone Bags Carry Phones Unusually
Opportunity for fashion brands to collaborate with technology companies and create innovative products.
CategoryFashion
Heat-Sensing Chameleon Couture
This Color-Shifting Line from Alexander Wang Adapts Automatically
The fashion market could benefit from incorporating this innovative technology into design to add value and differentiation to their products.
CategoryTech
Stylish Prescription Smart Glasses
Google Glass's Titanium Collection Makes Prescriptions Smarter
Disruptive innovation opportunity: Evolve the eyewear industry by merging fashion and technology to create stylish prescription smart glasses.
