Trend cluster
Category

Participatory
Gaming

Looking to customize play, users turn to games that require personal input.

Touchless Musical AppsCustomizable Platformer GamesSpatial Tablet Gaming AppsTailored Zombie Game AppsWebcam-Controlled Gaming Avatars

Trend

What is the Participatory Gaming trend?

Participatory Gaming: As the DIY phenomenon continues to dominate, consumers are becoming more adamant about personal input, resulting in a desire for more customizable sources of everyday entertainment. Seeking to add personal touches to traditional sources of play, consumers are turning to video games that are based on user contribution, speaking to a desire for community involvement and a sense of belonging.

Trend themes

Themes within the Participatory Gaming trend

Three behaviours holding the trend together
01

Participatory Gaming

The desire for personalized input from consumers is creating a demand for user-contributed video games, allowing for community involvement and a sense of belonging.

02

Interactive Storytelling

The use of spatial storytelling technology to create touchless musical instruments, and webcam-controlled gaming avatars, is offering a new dimension to gaming, creating innovative and realistic user experiences.

03

Customizable Gaming Platforms

Customizable video game platforms like Mario Maker are changing the way gamers interact, encouraging user-generated content, and offering opportunities across diverse industries with game-based learning, data analytics insights, and social media content creation.

Industry implications

What the Participatory Gaming trend means for industry

Where the trend changes the playbook
For

Gaming

The gaming industry is experiencing a shift towards participatory, immersive, customizable experiences, offering opportunities in virtual reality, artificial intelligence and cloud computing.

For

Education

Interactive storytelling technology is being used in education to enhance student engagement and gamify learning, allowing for student-generated content, and personalized learning choices.

For

Marketing

Customizable gaming platforms and webcam-controlled gaming avatars are offering opportunities for social media content creation, gamification of marketing strategies, and data insights for customer profiling.

Trend signals

Trend signals for Participatory Gaming

Trend score 2.3 out of 10, from popularity 46%, activity 16%, freshness 8%.

Popularity46%
Activity16%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Participatory Gaming trend

6 featured examples from Oct 24, 2013 to Sep 17, 2014