Category
Business
Assisted Conversion
Trend cluster
Category
Relationshopping
Consumers opt for the limited, lifestyle-centric products of niche brands.
4.1
Trend score
Trend
What is the Relationshopping trend?
Relationshopping: The luxury market is expanding at an exponential rate, which is transforming consumers into brand connoisseurs in search of the next exclusive product. Consumer shopping habits are changing to be based more on curation of a whole lifestyle. As a result, a lasting relationship based on a brand's ability to satisfy an entire lifestyle will be formed.
Trend themes
Themes within the Relationshopping trend
Three behaviours holding the trend together01
Exclusive Niche Brand Marketing
As the luxury market continues to expand, consumers are becoming more brand-specific in their consumption choices and are seeking a curated lifestyle experience facilitated by niche brands.
02
Unconventional Marketing Through Quirky and Novel Designs
Designs inspired by unique backgrounds, typography and food items such as fortune cookie and mint chocolate packaging can be used to refresh marketing campaigns and provide an unexpected experience to consumers.
03
Sustainable Manufacturing With Upcycling
Using recycled materials and transforming them into wearable, functional designs not only is eco-friendly but can establish a unique brand image that is focused on ethical, trendy designs.
Industry implications
What the Relationshopping trend means for industry
Where the trend changes the playbookFor
Luxury Goods and Services
Exclusive niche brand marketing can resonate within the luxury goods and services industry, providing new and innovative ways for companies to differentiate themselves and create loyal customer bases.
For
Craft and Artisanal Industries
Creating quirky and novel designs can be an effective strategy for companies in the craft and artisanal industries to appeal to a younger, trendier demographic and differentiate themselves from their competitors.
For
Sustainable Fashion and Accessories
Sustainable manufacturing with upcycling can be embraced by businesses in the fashion and accessories industry in order to tap into increasing consumer consciousness regarding ethical production methods.
Trend signals
Trend signals for Relationshopping
Trend score 4.1 out of 10, from popularity 68%, activity 46%, freshness 8%.
Popularity68%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Relationshopping trend
6 featured examples from Nov 23, 2013 to Sep 16, 2014CategoryEco
Upcycled Sailcloth Bags
RAGGEDedge's Recycled Bag Design Uses Durable Carbon Fiber Material
Outdoor gear companies can explore upcycling durable materials, like carbon fiber sailcloth, for sustainable and tough product offerings.
CategoryFashion
Magnetized Tie Clips
The Ellsworth & Clyde Tie Bar is Rustically Reversible
The wooden tie clip presents an opportunity to explore innovative designs and materials in the men's accessory industry.
CategorySocial Media
Social Media Matryoshka Dolls
Nesting Twitter by Yiying Lu Tells the Story of a Startup
Toy companies can explore the potential for creating products that celebrate social media platforms or showcase the story of startups.
CategoryArt & Design
Neutral Font Fragrances
The Guts and Glory Helvetica Perfume Does Not Smell Like Anything
The emergence of neutral font fragrances offers a disruptive innovation opportunity for the perfume industry to explore conceptual and unconventional scent compositions.
CategoryLifestyle
Mint Chocolate Beers
Flying Dog's Limited Edition Brew is a Mint Chocolate Beer
Craft beer brewing industry can experiment with flavors and ingredients to create unique and appealing products for beer lovers.
CategoryFashion
Fortune Cookie Fashion
The Fortune Cookie Clothing Co. Released Its Cherry Blossom Collection
The Fortune Cookie Clothing Co.'s urban Asian fashion collection presents disruptive innovation opportunities in the fashion industry by fusing cultural graphics with contemporary…
