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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,235 more

Artisanal Authenticity

The young urbanite, craving luxury and transparency, shifts to the startup

Implications - A growing preference for authenticity meshed with exclusivity is supporting the more niche, artisan brand over the conglomerate. Packaging designs that have a bespoke feel and have enhanced product description satiate craving for trustworthiness. This also works to create an air of exclusivity that’s in-line with urban lifestyles.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
724,050 Total Clicks
Date Range:
Feb 14 — Apr 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Minimalist Olive Oil Packaging
Minimalist Olive Oil Packaging
Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
The Koronaki Virgin Olive Oil redesign by Thomas Kiourtsis goes for an extremely minimalist look. Kiourtsis was assigned to make the corporate identity for the company, as well as the packaging for... MORE
Towering Treat Cartons
Towering Treat Cartons
Ovvio Cupcakes Packaging is Structurally Inspired by Honeycomb Forms
It’s more typical these days to see product wrappers that are disposable—and better yet recyclable—it isn’t overly common, however, to come across anything like Ovvio... MORE
Logo-Copying Cartons
Logo-Copying Cartons
Origin Gin Packaging Turns an Emblem into the Box's Opening
Look closely at the inner part of Max Amato’s Origin Gin packaging and you might notice something interesting. First of all, the black sleeve takes a much more exciting structure than the... MORE
Bottled Condiment Branding
Bottled Condiment Branding
Rota Das Cores Spices Packaging Looks Like It Has Washed Up on Shore
The Rota Das Cores Spices packaging concept succeeds to brand these scrumptious seasonings like they’ve come from a faraway land. With a name that assumes the theme of Brazilian sea voyages,... MORE
Retro Wood Packaging
Retro Wood Packaging
Greg Ellis Gives an Industrial Feel to TN Fruit Co.
This retro wood packaging design by Greg Ellis for TN Fruit Co. looks like it could be from the 1920s. Not only did Ellis use straw string-like material to wrap around the bottles being sold, but he... MORE
Quarter-Century Celebratory Bourbon
Quarter-Century Celebratory Bourbon
Booker's 25th Anniversary Bourbon Boasts the Brands History
For those who know their bourbon, Booker’s is a name that’s synonymous with quality and the Booker’s 25th Anniversary Bourbon is set to cheers the rich liquors history with a... MORE

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Fanciful Bottle Branding
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Twisted Beverage Branding
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Spell-Binding Blended Spices
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Chopped Log Bottles
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Bold Wildcat Branding
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Claramunt Olive Oil Packaging Embodies the Image of a Work of Art
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Landscape-Loving Branding
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Helea Olive Oil Packaging Employs Lovely Savory Symbolism
Beautifully Bottled Infusions
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Paromi Tea Packaging Looks Refined in Matte Glass Bottles
Voluptuous Infusion Branding
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Bolu Tea Packaging Stacks for an Elegant Display of Exquisite Flavors
Science Lab Spice Racks
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The Scientific Spice Rack Will Keep Your Spices Organized
Enchanting Illustrated Branding
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Stories of Greek Origins Comes to Life with Scrumptious Cartoons
Elaborately Patterned Infusions
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Alishan Tea Packaging Manages to Strike a Clarified Complexity
Cheeky Seasoning Spices
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Special Sh*t Seasonings are Bluntly Labeled to Add a Little Humor
Cultural Vegan Seasonings
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The Hipster Dust Spices are Great for Vegans and Foodies
Lighthearted Highway Branding
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Flaminio Olive Oil Packaging Sets Delightful Scenes to Entice Buyers
Bagged Bottle Branding
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Didino Olive Oil Packaging References the Harvest of the Pitted Fruit
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This Russian Vodka Packaging Dons a Knitted Sweater
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Frozen Ghost Vodka Packaging Takes an Eerie Appearance
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