Category
Life-Stages
Constructible Franchises
3.6
Trend score
Trend
What is the Infantile Extravagance trend?
Infantile Extravagance: Though the recession is over, some are still feeling its after-effects in a counter-intuitive way, prompting them to use every facet of their lives as a way to communicate status. Survivors of the credit crunch who are now able to flash some cash are doing so through even their children, using opulent decor for nurseries and the like.
Trend themes
Themes within the Infantile Extravagance trend
Three behaviours holding the trend together01
Opulent Nursery Decor
Parents are using opulent decor for nurseries to communicate social status.
02
Princess-Themed Furniture and Decor
Disney princess-themed furniture and decor is popular among parents looking to give their little girls the royal treatment.
03
Luxury Baby Accessories
Ultra-luxury baby accessories, like a $12 million gold baby crib, are gaining popularity among affluent parents.
Industry implications
What the Infantile Extravagance trend means for industry
Where the trend changes the playbookFor
Home Decor
Home decor companies can create opulent and princess-themed furniture and decor for affluent parents looking to give their children a royal treatment.
For
Baby and Child Products
Baby and child product companies can create ultra-luxury baby accessories aimed at affluent parents.
For
Luxury Goods
Luxury goods companies can tap in on the trend of wealthy parents buying expensive baby accessories by creating exclusive and exorbitantly priced products.
Trend signals
Trend signals for Infantile Extravagance
Trend score 3.6 out of 10, from popularity 52%, activity 48%, freshness 8%.
Popularity52%
Activity48%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Infantile Extravagance trend
4 featured examples from Feb 3, 2012 to Mar 3, 2014CategoryLuxury
$12 Million Gold Bassinets
The Suommo Dodo Egg-Shaped Luxury Bab Crib is Golden
The baby products industry is being disrupted by the trend towards luxurious and exaggerated items that appeal to affluent consumers seeking exclusive and unique products for thei…
CategoryArt & Design
Luxuriously Royal Sleepers
These Disney Princess Bedroom Sets are a Wish Come True
Manufacturers in the children's furniture industry could develop more creative and innovative designs that capture children's imaginations.
CategoryArt & Design
Royal Wall Decals
This Castle Wall Decal Will Make You Feel Like a Princess
As the demand for customizable and theme-based wall decals grows, interior decor companies can offer more personalized and creative solutions to customers.
CategoryArt & Design
Opulent Princess Illuminators
The Carriage Table Lamp from Pottery Barn Kids is Cinderella-Chic
The furniture industry can explore incorporating ornate and princess-inspired design elements into their product lines, specifically targeting young girls and their parents.
