Category
Lifestyle
Serial Snacking
Trend cluster
Category
Protein
2.0
As consumers become busier, their snacking tastes turn to paleo-friendly meat.
3.5
Trend score
Trend
What is the Protein 2.0 trend?
Protein 2.0: In a society where work ethic is considered a testament to one's character, high energy levels are of the utmost importance. This, combined with an increased health-consciousness and hesitation toward chemically created products, has consumers turning to more simplistic, longer-lasting forms of energy assistance, such as protein-laden meat snacks.
Trend themes
Themes within the Protein 2.0 trend
Three behaviours holding the trend together01
Protein-laden Meat Snacks
Consumers are turning to more simplistic, longer-lasting forms of energy assistance, such as protein-laden meat snacks.
02
Creative Packaging Design
Brands are using creative packaging design to attract consumers to their meat snack products.
03
Plant-Based Jerky
Plant-based jerky snacks are becoming increasingly popular as consumers attempt to improve their snacking habits.
Industry implications
What the Protein 2.0 trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Many of these trends have significant implications for the food and beverage industry, especially those involved in the production, marketing, and distribution of meat snacks.
For
Packaging and Branding
The creative packaging design trend has broad implications for packaging and branding companies looking to cater to clients in the meat snack industry.
For
Health and Wellness
The popularity of plant-based jerky snacks suggests that the health and wellness industry may have an opportunity to capitalize on this trend by offering similar, healthier snacks to consumers.
Trend signals
Trend signals for Protein 2.0
Trend score 3.5 out of 10, from popularity 40%, activity 57%, freshness 8%.
Popularity40%
Activity57%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Protein 2.0 trend
8 featured examples from Dec 14, 2013 to Mar 22, 2016CategoryLifestyle
Butchered Snack Branding
Real Meat Jerky Packaging Presents Itself Simply But Successfully
Innovative packaging that tells a brand's story through design can help capture a consumer's attention and become a regular household name in this industry.
CategoryLifestyle
Healthy Buffalo Jerky
Patagonia's Buffalo Meat Snack is Ideal for Taking on Long Trips
Opportunities for companies to innovate in the healthy snack market with buffalo jerky.
CategoryLifestyle
Hatched Snack Packs
Shmat Meat Packaging Has a Rough Aesthetic to Appeal to the Rugged Man
The food packaging industry can explore incorporating rough aesthetics and hand-doodled illustrations to create visually captivating packaging that stands out on store shelves.
CategoryLifestyle
Nostalgic Adult Protein Snacks
These Oscar Mayer P3 Portable Protein Packs are Snacks for Adults
Food companies can use this concept to develop more healthy snack lines for adults who are trying to achieve a balanced lifestyle.
CategoryLifestyle
Coconut Jerky Snacks
Mighty Bee Makes Alternative Natural Snacks from Coconuts
Innovate and develop a new product line of natural, gluten-free snacks that cater to health-conscious consumers looking for healthier snacking options.
CategoryLifestyle
Coffee-Flavored Jerky Snacks
This Spicy Jerky is Infused with Savory Coffee Flavor
Innovation in creating gourmet jerky flavors and coffee-infused snacks within the food and beverage industry.
CategoryLifestyle
Re-Invented Canned Meats
These Spam Treats Ditch the Can for a More Accessible Snacking Pouch
Established brands can expand their product line by adapting their traditional offerings into snack-sized, portable portions to capitalize on changing consumer habits.
CategoryLifestyle
Coconut-Based Jerky
Cocoburg's Dried Coconut Meat Snacks are Branded as Raw Vegan Jerky
The food and beverage industry can capitalize on the trend of coconut-based jerky by developing new products that incorporate innovative plant-based ingredients and offer healthie…
