Category
Lifestyle
Serial Snacking
Trend cluster
Category
Tiny
Indulgence
Smaller sized portions of comfort food meet health concerns with cravings.
2.6
Trend score
Trend
What is the Tiny Indulgence trend?
Tiny Indulgence: Though health consciousness is an increasingly big priority for today's consumer, so to is pleasurable experience. Consumers who feel they shouldn't have to sacrifice flavor for health are instead indulging in smaller portions that are not only more figure-friendly, but better for sharing. Ultimately, consumers are looking to maintain an indulgent lifestyle while still reaping the benefits of sacrifice.
Trend themes
Themes within the Tiny Indulgence trend
Three behaviours holding the trend together01
Small Indulgences
Consumers are opting for smaller, figure-friendly portions of classic comfort foods to maintain indulgence and pleasure while balancing health concerns.
02
Creative Presentation
Food and beverage companies are innovating their product offerings by revamping traditional dishes with unique presentation and delivery methods.
03
Personalized Recipes
Equipment and technology innovations are allowing consumers to create their own personalized recipes with custom ingredients and cooking methods.
Industry implications
What the Tiny Indulgence trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage companies can incorporate unique presentation and delivery methods to offer an indulgent and memorable culinary experience for consumers.
For
Kitchen Equipment
Companies can develop and market personalized cooking equipment that allows consumers to create their own unique recipes and dishes at home.
For
Health and Wellness
Companies can appeal to health-conscious consumers by offering smaller, more figure-friendly portions of classic comfort foods.
Trend signals
Trend signals for Tiny Indulgence
Trend score 2.6 out of 10, from popularity 39%, activity 30%, freshness 8%.
Popularity39%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Tiny Indulgence trend
5 featured examples from May 26, 2013 to Nov 7, 2014CategoryLifestyle
Gooey Grilled Cheese Rolls
This Quick Dish Recipe Redesigns a Scrumptious Classic Sandwich
The food packaging industry can explore innovative ways to package roll-up versions of classic meals, providing convenience and unique eating experiences.
CategoryLifestyle
Seasonal Soup Shooters
This Creamy Tomato Soup Shooter Recipe Comes with Grilled Cheese Sticks
Hotels and resorts can explore the idea of offering creative shot glass dishes as part of their room service or restaurant menus, providing a unique and Instagram-worthy dining ex…
CategoryLifestyle
Miniature Burger Makers
The Electric Mini Burger Maker is Ideal for Customizing Your Own Sliders
Opportunity for manufacturers to develop innovative countertop appliances specifically designed for making sliders
CategoryLifestyle
Chocolate Noodle Bites
These Dark Chocolate Haystacks are the Perfect Party Treat
The food and beverage industry will benefit by creating new dessert products that feature innovative ingredients and fun textures.
CategoryLifestyle
Spicy Waffle Sandwiches
These Chicken Waffle Bites are Covered in Sriracha Sauce
The food and beverage industry can embrace the trend of creating savory waffle dishes by offering unique menu options and innovative flavor combinations.
