Overly sweetened indulgences offers adults a link to childhood nostalgia
Implications - While adulthood opens up the door to a plethora of new-found experiences, maturity often requires the subsequent detachment of traditionally youthful tendencies. Seeking to maintain childhood habits in a more mature manner, adult consumers are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar, and comforting elements of one's youth.
