Category
Lifestyle
Assisted Choices
Trend cluster
Category
Confectionery
Cocktail
Overly sweetened indulgences offers adults a link to childhood nostalgia.
1.9
Trend score
Trend
What is the Confectionery Cocktail trend?
Confectionery Cocktail: While adulthood opens up the door to a plethora of new-found experiences, maturity often requires the subsequent detachment of traditionally youthful tendencies. Seeking to maintain childhood habits in a more mature manner, adult consumers are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar, and comforting elements of one's youth.
Trend themes
Themes within the Confectionery Cocktail trend
Three behaviours holding the trend together01
Adults embracing childhood flavors
Adults are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar and comforting elements of one's youth.
02
Mixed flavors in confections
Confectionery cocktails and liquor breweries are embracing mixed flavors and incorporating sweet treats like chocolate and fruit to make drinks more flavorful.
03
Infusing alcohol into sweet treats
Businesses like Joe & Seph's are making delicious alcoholic popcorn and other sweet treats with real spirits, giving people a whole new way to snack and drink at the same time.
Industry implications
What the Confectionery Cocktail trend means for industry
Where the trend changes the playbookFor
Alcohol Manufacturing
Opportunities to create new flavors that cater to the growing demand for mixed alcohol flavors with sweet childhood-inspired elements.
For
Confectionery
Opportunities to incorporate liquor into different types of chocolate and gummy treats for a unique snacking experience, while appealing to adults who are fond of childhood flavors.
For
Event Planning
Opportunities to provide unique and unforgettable experiences through the use of edible cocktail glasses, and other unusual drink accoutrements.
Trend signals
Trend signals for Confectionery Cocktail
Trend score 1.9 out of 10, from popularity 27%, activity 21%, freshness 8%.
Popularity27%
Activity21%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Confectionery Cocktail trend
5 featured examples from Dec 13, 2013 to Sep 16, 2014CategoryLifestyle
Boozy Popcorn Treats
Feel The Buzz with Joe & Seph's Mouthwatering Cocktail Popcorn
Disruptive innovation opportunity: Collaborate with food and beverage companies to create innovative cross-category products that appeal to diverse consumer preferences.
CategoryLifestyle
Candy Cocktail Glasses
These Edible Cocktail Glasses from ‘Bar Candy’ are Sweet
The confectionery industry can explore the creation of unique and customizable chocolate products that cater to the beverage market.
CategoryLifestyle
Hazelnut Chocolate Cocktails
Nutella Cream Liquor is a Great Holiday Alcoholic Beverage
Companies that produce chocolate, hazelnut, and cream products can collaborate to create Nutella-inspired alcoholic beverages
CategoryLifestyle
Ice Cream Coffees
This Irish Whiskey Coffee is Poured Overtop of a Scoop of Ice Cream
The food and beverage industry can explore the potential of combining coffee, ice cream, and alcoholic spirits to create new and exciting products and experiences.
CategoryLifestyle
Sweetened Liquor Breweries
The Spirit Works Distillery Makes Handmade Fruit Vodka and Gin Flavors
Craft distilleries can leverage the trend of handmade fruit liquors to differentiate themselves in the market and cater to consumers seeking unique flavors.
