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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Confectionery Cocktail

Overly sweetened indulgences offers adults a link to childhood nostalgia

Implications - While adulthood opens up the door to a plethora of new-found experiences, maturity often requires the subsequent detachment of traditionally youthful tendencies. Seeking to maintain childhood habits in a more mature manner, adult consumers are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar, and comforting elements of one's youth.
1.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 34 Examples:
136,143 Total Clicks
Date Range:
Dec 13 — Sep 14
Trending:
Untested
Consumer Insight Topics:

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