Category
Lifestyle
Assisted Choices
3.4
Trend score
Trend
What is the Backyard Connoisseur trend?
Backyard Connoisseur: Previously reserved to backyard barbecues for family festivities, barbecuing is now seen as an art form fit for gourmet tastes. Reflecting a consumer need for sophistication in all aspects of life, this remix on comfort food brings old tradition to more modern consumers seeking prestige.
Trend themes
Themes within the Backyard Connoisseur trend
Three behaviours holding the trend together01
Gourmet Barbecue
Consumers seek sophistication in all aspects of life, leading to the emergence of gourmet barbecue experiences.
02
Functional Accessories
Watches and other accessories can be designed to improve the experience of casual cooking.
03
Plant-Based Butchery
Vegan and vegetarian cuisines are finding new, innovative ways to compete with traditional protein sources.
Industry implications
What the Backyard Connoisseur trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can tap into the sophistication of consumers by creating high-end barbecue experiences like GD Bro Burger's menu in California.
For
Consumer Electronics
Consumer electronics companies could develop functional accessories for cooking, such as watches designed to help grillers keep track of cooking times like the GrillTimer watch.
For
Plant-Based Foods
Entrepreneurs in the plant-based foods industry can expand on YamChops' innovative meat-free recipes to develop new and unique products like crab cakes, beef wellingtons, and vegan smoked salmon.
Workshop question
If your brand were to offer an elevated adaptation of one of your favorite trends, what would that look like?
Trend signals
Trend signals for Backyard Connoisseur
Trend score 3.4 out of 10, from popularity 52%, activity 41%, freshness 8%.
Popularity52%
Activity41%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Backyard Connoisseur trend
6 featured examples from May 5, 2015 to May 14, 2018CategoryLifestyle
Over-the-Top Burger Shops
California-Based 'GD Bro Burger' Serves Up Colorful Comfort Food
Opportunity for fast food chains to innovate their menu offerings, visual presentation, and use of unique ingredients to appeal to younger generations and foodies alike.
CategoryLifestyle
Plant-Based Butcher Cookbooks
'From the Kitchen of YamChops' Shares Secrets of Vegan Butchering
Plant-based food industry can benefit from offering unique meat-like alternatives to cater to the ever-growing vegan and eco-friendly diet market.
CategoryTech
BBQ-Assisting Watches
The GrillTimer Watch Helps You Keep Tabs On Your Barbecuing Efforts
Watch manufacturers can explore the market for specialized watches catering to specific activities like outdoor cooking.
CategoryLifestyle
Stylish Izakaya BBQ Restaurants
Black Sheep's Fukuro Restaurant Will Offer Hong Kong Fusion Food
Restaurants can experiment with fusion cuisine and offer late-night izakaya eats to create a unique experience for customers.
CategoryLifestyle
Truffled Steak Sandwiches
Steak ‘N Shake Has Expanded Its Gourmet Prime Steakburger Lineup
Fast food chains can explore the incorporation of gourmet options into their menus to attract customers seeking higher-quality dining experiences.
CategoryLifestyle
Hands-On Grilling Schools
The Weber Grill Academy Will Teach You to Become a BBQ Master
Opportunity to disrupt the cooking education industry by offering specialized grilling classes.
