Hands-On Grilling Schools

The Weber Grill Academy Will Teach You to Become a BBQ Master

If you have suffered from eating one too many pieces of blackened meat off of the barbecue, it may be time to invest in one of the classes offered by the Weber Grill Academy. Appealing to beginner, intermediate and expert grillers, the cooking school offers a variety of classes for people of all levels of expertise. For starters, the first classes give an intro to classic barbecue fare like steak, burgers and s'mores. Once these have been mastered, the next level deals with charcoal and gas grilling chicken and ribs using rotisserie, as well as direct and indirect heat.

Year-round, the Weber Grill Academy also teaches the public about the essentials of smoking foods to perfection, which is bound to be a treat this summer during backyard barbecue season.

Grilling Education
Opportunity to disrupt the cooking education industry by offering hands-on grilling classes for people of all expertise levels.
Barbecue Mastery
Capitalizing on the growing interest in barbecue, providing specialized courses to help people become BBQ experts.
Smoking Techniques
Expanding on the popular trend of smoking foods, offering classes that teach the techniques and skills needed to smoke foods to perfection.

Sectors Adopting This

Cooking Education
Opportunity to disrupt the cooking education industry by offering specialized grilling classes.
Barbecue Equipment
Opportunity for innovation in the barbecue equipment industry by creating new products specifically designed for grilling schools.
Food and Beverage
Providing expertise in barbecue and smoking techniques to restaurants and food industry professionals, offering an opportunity to disrupt and enhance the culinary industry.
SCORE
1.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 10%
Activity 21%
Freshness 8%