Diverging from the wave of vegetarianism calls for unabashed love of meat
Implications - Though a wave of health concerns has made hearty, indulgent edibles like meat the enemy, a certain subset of consumers refuses to let go of their carnivorous ways. This divergence has created a sort of pride surrounding solely meat products, taking the hearty foodstuff beyond the world of entrees.
Trend Themes
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Carnivore Pride — The trend of indulging in hearty meat products is creating a new pride for only meat products.
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Omega-3 Beef — The use of flaxseed or algae supplements in cow feed is repositioning ground beef as a great source of heart-healthy Omega-3 fatty acids.
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Meaty Trail Mix — Infusing fruit and nut bites with meaty protein is changing the way consumers enjoy trail mix snacks.
Industry Implications
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Food Packaging — There is room for rustic and unique packaging design for meat snacks to stand out among competition.
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Fast Food Industry — Incorporating bacon butter into menu offerings and improving meat choices in QSR brands can differentiate them from others.
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Meat Snacks Industry — Incorporating Omega-3 supplements in meat products and expanding flavor varieties of meat snack items can improve the industry.
