Diverging from the wave of vegetarianism calls for unabashed love of meat
Implications - Though a wave of health concerns has made hearty, indulgent edibles like meat the enemy, a certain subset of consumers refuses to let go of their carnivorous ways. This divergence has created a sort of pride surrounding solely meat products, taking the hearty foodstuff beyond the world of entrees.
Trend Themes
1. Carnivore Pride - The trend of indulging in hearty meat products is creating a new pride for only meat products.
2. Omega-3 Beef - The use of flaxseed or algae supplements in cow feed is repositioning ground beef as a great source of heart-healthy Omega-3 fatty acids.
3. Meaty Trail Mix - Infusing fruit and nut bites with meaty protein is changing the way consumers enjoy trail mix snacks.
Industry Implications
1. Food Packaging - There is room for rustic and unique packaging design for meat snacks to stand out among competition.
2. Fast Food Industry - Incorporating bacon butter into menu offerings and improving meat choices in QSR brands can differentiate them from others.
3. Meat Snacks Industry - Incorporating Omega-3 supplements in meat products and expanding flavor varieties of meat snack items can improve the industry.
