Category
Lifestyle
Serial Snacking
Trend cluster
Category
Carnivore
Pride
Diverging from the wave of vegetarianism calls for unabashed love of meat.
1.9
Trend score
Trend
What is the Carnivore Pride trend?
Carnivore Pride: Though a wave of health concerns has made hearty, indulgent edibles like meat the enemy, a certain subset of consumers refuses to let go of their carnivorous ways. This divergence has created a sort of pride surrounding solely meat products, taking the hearty foodstuff beyond the world of entrees.
Trend themes
Themes within the Carnivore Pride trend
Three behaviours holding the trend together01
Carnivore Pride
The trend of indulging in hearty meat products is creating a new pride for only meat products.
02
Omega-3 Beef
The use of flaxseed or algae supplements in cow feed is repositioning ground beef as a great source of heart-healthy Omega-3 fatty acids.
03
Meaty Trail Mix
Infusing fruit and nut bites with meaty protein is changing the way consumers enjoy trail mix snacks.
Industry implications
What the Carnivore Pride trend means for industry
Where the trend changes the playbookFor
Food Packaging
There is room for rustic and unique packaging design for meat snacks to stand out among competition.
For
Fast Food Industry
Incorporating bacon butter into menu offerings and improving meat choices in QSR brands can differentiate them from others.
For
Meat Snacks Industry
Incorporating Omega-3 supplements in meat products and expanding flavor varieties of meat snack items can improve the industry.
Trend signals
Trend signals for Carnivore Pride
Trend score 1.9 out of 10, from popularity 27%, activity 23%, freshness 8%.
Popularity27%
Activity23%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Carnivore Pride trend
6 featured examples from May 18, 2016 to Feb 24, 2017CategoryLifestyle
Meaty Trail Mix Snacks
EPIC's Hunt & Harvest Mixes Add a Protein Kick to Fruit and Nuts
The snack food industry can explore the potential of incorporating meat into trail mix snacks to cater to consumers looking for high-protein alternatives.
CategoryLifestyle
Slow-Cooked Smoked Meat Pizzas
The Little Caesars Smokehouse Pizza is Made with Artisanal Meats
Fast food industry players can build profitable franchises by introducing new pizza flavors and recipes.
CategoryLifestyle
Candied Bacon Lollipos
This Savory Lollipop Flavor is Comprised of a Fried Meat Centre
Opportunity to create new meat-based confectionery products and experiment with unconventional flavors and formats.
CategoryLifestyle
Rustic Meat Snack Packaging
The Tillamook Country Smoker Jerky and Meat Sticks are High-Quality
Food and beverage companies may adopt more creative packaging designs to enhance product appeal and differentiate themselves from competitors.
CategoryLifestyle
Omega-Rich Ground Beef
Great O's Ground Beef Meat is a Rich Source of Omega-3 Fatty Acids
The food industry can develop new products enriched with Omega-3 fatty acids to tap into the growing market demand for healthy food options.
CategoryLifestyle
Bacon Butter-Infused Burgers
The Jack in the Box Triple Bacon Buttery Jack Burger is Indulgent
Fast food restaurants can explore the use of premium and indulgent ingredients to cater to customers who are looking for a unique dining experience.
