Category
Lifestyle
Serial Snacking
Trend cluster
Category
Authenticating
Meat
A desire for tradition prompts meat lovers to turn to homemade cooking methods.
1.2
Trend score
Trend
What is the Authenticating Meat trend?
Authenticating Meat: While fast food barbecue is a more accessible way to enjoy seared meats, the alternative cooking methods that eateries often use tends to sacrifice overall traditional appeal. Seeking more authentic variations of slow-cooked meats, consumers are turning to homegrown recipes to ensure no shortcuts are made. A turn towards conventional methods of meal preparation reflects a need for more organic and transparent sources of consumption.
Trend themes
Themes within the Authenticating Meat trend
Three behaviours holding the trend together01
Traditional Cooking
Consumers are turning to homegrown recipes for traditional meals as a desire for organic and transparent sources of consumption grows.
02
Booze-infused Meals
Recipes that include whiskey and bourbon are growing in popularity and provide an opportunity for brands to offer a unique dining experience.
03
Emphasis on Smokey Flavors
Smokey flavors are in demand, and recipe creators are finding new ways to incorporate them into meats by adding spices and other unconventional ingredients.
Industry implications
What the Authenticating Meat trend means for industry
Where the trend changes the playbookFor
Food
Opportunities for brands to appeal to consumers seeking traditional meals, unique boozy dining experiences and smokey flavors.
For
Agriculture
As the demand for organic and transparent sources of consumption grows, there is an opportunity for the agriculture industry to cater to consumers seeking traditional and natural sources of food.
For
Restaurant
Restaurants can create a unique dining experience by incorporating booze-infused meals with smokey flavors that feature traditional cooking methods.
Trend signals
Trend signals for Authenticating Meat
Trend score 1.2 out of 10, from popularity 20%, activity 8%, freshness 8%.
Popularity20%
Activity8%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Authenticating Meat trend
3 featured examples from Sep 17 to Nov 17, 2014CategoryLifestyle
Smokey Gourmet Burgers
This Triple Smoke Grilled Burger is Topped With Avocado and Bacon
Disruptive innovation opportunity: Develop unique and flavorful burger recipes using unconventional ingredients to attract and captivate consumers in the highly competitive food a…
CategoryLifestyle
Whiskey-Seasoned Turkey Recipes
This Whiskey-Glazed Turkey Makes for a Boozy Thanksgiving
Partnering with food companies to promote the use of alcohol in recipes to increase product sales and market reach.
CategoryLifestyle
Boozy Rib Barbecues
This Maple Bourbon Glazed Short Ribs Recipe Boasts Smoky and Savory Flavors
The food and beverage industry can collaborate to create new products infused with alcoholic flavors and maple syrup.
