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Nutritional Transparency

A need for nutritional credibility prompts more organic juice packaging

Implications - With societal health issues becoming more prominent, a need to distinguish nutritional goods from unhealthy alternatives has become a priority, causing a shift in packaging toward more minimalist health food aesthetics. Simplistic fruit juice labels offer health-conscious consumers greater visual assurance as to what the product contains, creating a purist aesthetic positively associated with health.

SCORE 5.5

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Patterns

6 Examples, 51 Related: 793,567 Total Clicks

Date Range: Aug 12 - Mar 15

Trending: Hot

Consumer Insight Topics: Marketing Lifestyle Health Drinking Branding

Featured Examples

Detoxifying Juice Branding - Verve Juices Has a New Look for Its Line of Healthy Cleansing Drinks

SCORE 6.4

Warm 18,355 Clicks Pub: Mar 26, 15

Detoxifying Juice Branding

Verve Juices Has a New Look for Its Line of Healthy Cleansing Drinks

Verve Juices is a new cold pressed juice and detox cleanse company based in Greece. The health-conscious new venture tapped creative firm BOB Studio to create a dynamic branding identity and... [More]

Refreshed Fruit Product Packaging - Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New

SCORE 6.1

Warm 30,972 Clicks Pub: May 29, 13

Refreshed Fruit Product Packaging

Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New

The color of fruit is a huge part of what makes it so delicious looking, and when it becomes bruised, discoloured or oxidized, it can look much less appealing; when strawberries and apples change... [More]

Clean Organic Branding - The Design Concept for RAW Reflects Its Simple Ethos

SCORE 5.5

Warm 18,541 Clicks Pub: Oct 10, 14

Clean Organic Branding

The Design Concept for RAW Reflects Its Simple Ethos

Lauren Nichole Foote has designed a new packaging concept for RAW, a Vancouver-based health bar featuring locally-sourced organic beverages. The company features three pre-made juices: The Beach,... [More]

Basic Patterned Branding - Cal Valls Juice Packaging Features Simple Ingredient-Inspired Motifs

SCORE 5.4

Warm 11,465 Clicks Pub: Feb 13, 14

Basic Patterned Branding

Cal Valls Juice Packaging Features Simple Ingredient-Inspired Motifs

The success of Cal Valls Juice packaging is twofold, enticing consumers with its bright colors and delighting their eyes with designs are simply straightforward. The little glass bottles contain a... [More]

Contradictory Eclectic Juice Branding - Tiny Empire’s Branding Techniques are Hipster

SCORE 4.9

Average 6,451 Clicks Pub: Feb 12, 14

Contradictory Eclectic Juice Branding

Tiny Empire’s Branding Techniques are Hipster

Making juice and organic treats appealing is only doable with the correct branding techniques. Take Tiny Empire as an example. This brand new cold-pressed juice bar in Brooklyn uses its alluring... [More]

Doodled Food Branding - Koel Fresh Packaging is Infused with a Playful Palate of Creativity

SCORE 3.9

Mild 21,873 Clicks Pub: Aug 2, 12

Doodled Food Branding

Koel Fresh Packaging is Infused with a Playful Palate of Creativity

It’s rarely enough anymore to provide a picture of succulent fruits amidst a beverage’s branding; examples like Koel Fresh packaging really make you realize that consumer tastes are... [More]