Nutritional Transparency

A need for nutritional credibility prompts more organic juice packaging

Implications - With societal health issues becoming more prominent, a need to distinguish nutritional goods from unhealthy alternatives has become a priority, causing a shift in packaging toward more minimalist health food aesthetics. Simplistic fruit juice labels offer health-conscious consumers greater visual assurance as to what the product contains, creating a purist aesthetic positively associated with health.
SCORE 5.8
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Aug 12 - Mar 15
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Featured Examples
Detoxifying Juice Branding - Verve Juices Has a New Look for Its Line of Healthy Cleansing Drinks
SCORE 6.6
Warm 17,444 Clicks Pub: Mar 26, 15
Detoxifying Juice Branding
Verve Juices Has a New Look for Its Line of Healthy Cleansing Drinks
Verve Juices is a new cold pressed juice and detox cleanse company based in Greece. The health-conscious new venture tapped creative firm BOB Studio to create a dynamic branding identity and... [More]
Refreshed Fruit Product Packaging - Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
SCORE 6.2
Warm 30,506 Clicks Pub: May 29, 13
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
The color of fruit is a huge part of what makes it so delicious looking, and when it becomes bruised, discoloured or oxidized, it can look much less appealing; when strawberries and apples change... [More]
Clean Organic Branding - The Design Concept for RAW Reflects Its Simple Ethos
SCORE 5.6
Warm 17,550 Clicks Pub: Oct 10, 14
Clean Organic Branding
The Design Concept for RAW Reflects Its Simple Ethos
Lauren Nichole Foote has designed a new packaging concept for RAW, a Vancouver-based health bar featuring locally-sourced organic beverages. The company features three pre-made juices: The Beach,... [More]
Basic Patterned Branding - Cal Valls Juice Packaging Features Simple Ingredient-Inspired Motifs
SCORE 5.5
Warm 11,233 Clicks Pub: Feb 13, 14
Basic Patterned Branding
Cal Valls Juice Packaging Features Simple Ingredient-Inspired Motifs
The success of Cal Valls Juice packaging is twofold, enticing consumers with its bright colors and delighting their eyes with designs are simply straightforward. The little glass bottles contain a... [More]
Contradictory Eclectic Juice Branding - Tiny Empire’s Branding Techniques are Hipster
SCORE 5
Warm 5,686 Clicks Pub: Feb 12, 14
Contradictory Eclectic Juice Branding
Tiny Empire’s Branding Techniques are Hipster
Making juice and organic treats appealing is only doable with the correct branding techniques. Take Tiny Empire as an example. This brand new cold-pressed juice bar in Brooklyn uses its alluring... [More]
Doodled Food Branding - Koel Fresh Packaging is Infused with a Playful Palate of Creativity
SCORE 3.9
Mild 20,589 Clicks Pub: Aug 2, 12
Doodled Food Branding
Koel Fresh Packaging is Infused with a Playful Palate of Creativity
It’s rarely enough anymore to provide a picture of succulent fruits amidst a beverage’s branding; examples like Koel Fresh packaging really make you realize that consumer tastes are... [More]
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