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Produce Reinvented

Fruit is being used to flavor unexpected products to create shock appeal

Implications - Once recognized as a healthy, but mundane food form, fruit is being used to shock consumers by being introduced into products that typically rely on more savory flavoring. This creates interest due to the novelty factor, while satiating a need to belong to a behavioral tribe of health-conscious consumers.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
473,555 Total Clicks
Date Range:
Dec 12 — Mar 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Fruity Flavored Condiments
Fruity Flavored Condiments
Banana Ketchup is an Unusual Taste Experience
Spreading some Banana Ketchup onto your sandwich is definitely going to give you a whole new flavor experience. While ketchup is a favorite topper and dip for many people, sometimes it’s... MORE
Boozy Popcorn Treats
Boozy Popcorn Treats
Feel The Buzz with Joe & Seph's Mouthwatering Cocktail Popcorn
Joe & Seph let you feel the buzz with their liquor-influenced popcorn treats, handmade in England. The gourmet popcorn chef and connoisseur unveil their deliciously moreish Cocktail Popcorn,... MORE
Brightly Patterned Branding
Brightly Patterned Branding
Lovely Morning Packaging Stimulates the Eyes to Energize You Early
You might need all of the help you can get to fire yourself up first thing in the AM, and Lovely Morning packaging gives you energy though more than its nutrient-rich contents. The resealable... MORE
Champagne Sorbet Cocktails
Champagne Sorbet Cocktails
This Grapefruit-Flavored Beverage is Perfect for Springtime Consumption
As the weather warms and your preference for beverages cools down, you’ll want to know about the recipe for this delicate and delicious champagne sorbet cocktail. Perfect for the primavera... MORE
Bizarre Sweet Seafood Chips
Bizarre Sweet Seafood Chips
The New Calbee Chips Flavor is Strawberry Chocolate Shrimp
Calbee Chips gives you exactly what you need when you’re craving sweet and savory. The Japanese company stays true to the Japanese chip scene, which includes many shrimp-flavored foods. Calbee... MORE
Fresh Fruit Pretzels
Fresh Fruit Pretzels
The Strawberry Filled Dough Knots are a Satisfying Tart Treat
The strawberry-filled Dough Knots use sliced strawberries instead of jam filling to bring out a natural fruity flavor. Pillsbury crescent dough is cut into slices and buttered with a healthy... MORE
Mini Fruity Spiced Pastries
Mini Fruity Spiced Pastries
Individual Apple Pies Are a Snack-Sized Treat You Can Feel Good About
The individual apple pies recipe by My Golden Pear takes away the guilt you feel when you hog a whole pie to yourself on a lonesome comfort food-filled day. What’s nice about this recipe is that... MORE

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