Produce Reinvented

Fruit is being used to flavor unexpected products to create shock appeal

Implications - Once recognized as a healthy, but mundane food form, fruit is being used to shock consumers by being introduced into products that typically rely on more savory flavoring. This creates interest due to the novelty factor, while satiating a need to belong to a behavioral tribe of health-conscious consumers.
SCORE 3
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Activity
Freshness
Megatrends
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379,913 Total Clicks
Dec 12 - Mar 15
Mild
LifestyleFood
Featured Examples
Fruity Flavored Condiments - Banana Ketchup is an Unusual Taste Experience
SCORE 3.5
Mild 1,700 Clicks Pub: Dec 26, 12
Fruity Flavored Condiments
Banana Ketchup is an Unusual Taste Experience
Spreading some Banana Ketchup onto your sandwich is definitely going to give you a whole new flavor experience. While ketchup is a favorite topper and dip for many people, sometimes it’s... [More]
Boozy Popcorn Treats - Feel The Buzz with Joe & Seph's Mouthwatering Cocktail Popcorn
SCORE 3.1
Mild 1,187 Clicks Pub: Apr 2, 14
Boozy Popcorn Treats
Feel The Buzz with Joe & Seph's Mouthwatering Cocktail Popcorn
Joe & Seph let you feel the buzz with their liquor-influenced popcorn treats, handmade in England. The gourmet popcorn chef and connoisseur unveil their deliciously moreish Cocktail Popcorn,... [More]
Brightly Patterned Branding - Lovely Morning Packaging Stimulates the Eyes to Energize You Early
SCORE 3.4
Mild 6,351 Clicks Pub: Dec 17, 13
Brightly Patterned Branding
Lovely Morning Packaging Stimulates the Eyes to Energize You Early
You might need all of the help you can get to fire yourself up first thing in the AM, and Lovely Morning packaging gives you energy though more than its nutrient-rich contents. The resealable... [More]
Champagne Sorbet Cocktails - This Grapefruit-Flavored Beverage is Perfect for Springtime Consumption
SCORE 3
Mild 542 Clicks Pub: Mar 25, 15
Champagne Sorbet Cocktails
This Grapefruit-Flavored Beverage is Perfect for Springtime Consumption
As the weather warms and your preference for beverages cools down, you’ll want to know about the recipe for this delicate and delicious champagne sorbet cocktail. Perfect for the primavera... [More]
Bizarre Sweet Seafood Chips - The New Calbee Chips Flavor is Strawberry Chocolate Shrimp
SCORE 2.5
Mild 645 Clicks Pub: Apr 3, 14
Bizarre Sweet Seafood Chips
The New Calbee Chips Flavor is Strawberry Chocolate Shrimp
Calbee Chips gives you exactly what you need when you’re craving sweet and savory. The Japanese company stays true to the Japanese chip scene, which includes many shrimp-flavored foods. Calbee... [More]
Fresh Fruit Pretzels - The Strawberry Filled Dough Knots are a Satisfying Tart Treat
SCORE 0.8
Untested 1,051 Clicks Pub: Dec 9, 12
Fresh Fruit Pretzels
The Strawberry Filled Dough Knots are a Satisfying Tart Treat
The strawberry-filled Dough Knots use sliced strawberries instead of jam filling to bring out a natural fruity flavor. Pillsbury crescent dough is cut into slices and buttered with a healthy... [More]
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