Category
Lifestyle
Assisted Choices
Trend cluster
Category
Produce
Reinvented
Fruit is being used to flavor unexpected products to create shock appeal.
2.5
Trend score
Trend
What is the Produce Reinvented trend?
Produce Reinvented: Once recognized as a healthy, but mundane food form, fruit is being used to shock consumers by being introduced into products that typically rely on more savory flavoring. This creates interest due to the novelty factor, while satiating a need to belong to a behavioral tribe of health-conscious consumers.
Trend themes
Themes within the Produce Reinvented trend
Three behaviours holding the trend together01
Fruit-Flavored Products
Fruit is being used to flavor unexpected products to create shock appeal, creating interest due to the novelty factor and targeting health-conscious consumers.
02
Unusual Condiments
Companies are experimenting with new fruit combinations to create unusual condiments, offering consumers something different and unique to add to their meals.
03
Alcohol-Infused Snacks
Companies are infusing liquor into snacks to create unique taste experiences, bringing together two delicious favorites into one mouth-watering treat for social gatherings and special occasions.
Industry implications
What the Produce Reinvented trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can look into creating more fruit-flavored products, experimenting with unusual condiments, and infusing liquor into snacks to target novelty-seeking customers.
For
Packaging and Design
The packaging and design industry can incorporate brightly patterned branding and eye-catching packaging to attract customers and differentiate products in a crowded market.
For
Tourism and Hospitality
The tourism and hospitality industry can look into offering unique food experiences, such as boozy popcorn treats and champagne sorbet cocktails, to attract customers and enhance their experience.
Trend signals
Trend signals for Produce Reinvented
Trend score 2.5 out of 10, from popularity 33%, activity 33%, freshness 8%.
Popularity33%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
South America
Evidence
Examples of the Produce Reinvented trend
7 featured examples from Nov 15, 2012 to Mar 25, 2015CategoryLifestyle
Fruity Flavored Condiments
Banana Ketchup is an Unusual Taste Experience
Opportunity for food manufacturers to create and produce new and unique condiments.
CategoryLifestyle
Boozy Popcorn Treats
Feel The Buzz with Joe & Seph's Mouthwatering Cocktail Popcorn
Disruptive innovation opportunity: Collaborate with food and beverage companies to create innovative cross-category products that appeal to diverse consumer preferences.
CategoryLifestyle
Brightly Patterned Branding
Lovely Morning Packaging Stimulates the Eyes to Energize You Early
Disruptive innovation opportunity: Applying visually stimulating design elements to food packaging to differentiate products and attract consumers.
CategoryLifestyle
Champagne Sorbet Cocktails
This Grapefruit-Flavored Beverage is Perfect for Springtime Consumption
Manufacturers can create new cocktail mixes and flavors to cater to consumers' tastes for unique and quality drinks.
CategoryLifestyle
Bizarre Sweet Seafood Chips
The New Calbee Chips Flavor is Strawberry Chocolate Shrimp
Potential for snack food manufacturers to experiment with unconventional flavor profiles.
CategoryLifestyle
Fresh Fruit Pretzels
The Strawberry Filled Dough Knots are a Satisfying Tart Treat
Bakeries that offer innovative fruit and pastry combinations as part of their menu could attract new customers and differentiate themselves from competitors.
CategoryLifestyle
Mini Fruity Spiced Pastries
Individual Apple Pies Are a Snack-Sized Treat You Can Feel Good About
Innovation in the bakery industry to create individual-sized desserts with unique flavors and ingredients.
