Produce Repackaged

Brands use innovative packaging to breathe life into hard-to-update foods

Implications - Tackling the issue of marketing products that are largely stagnant, updating packaging for produce is a way brands have been able to reinvigorate interest in the good. Because packaging itself isn't the norm when it comes to much of the fresh produce market, any shift in this direction helps companies stand out on the shelf.
SCORE 5.8
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800,612 Total Clicks
Mar 11 - Jun 15
Warm
MarketingLifestyleFoodBranding
Featured Examples
Masquerading Food Merchandizing - A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
SCORE 6.6
Warm 66,565 Clicks Pub: Oct 11, 13
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
You’re probably wondering why these fruits have been dressed up like vegetables. Well, A Bigger Harvest packaging combines two Chinese traditions into one, and hence two foods have been united.... [More]
Simplistic Fruit Packaging - Atipus Creates a Beautiful Brand Identity for Fruita Blanch
SCORE 6.2
Warm 34,400 Clicks Pub: Mar 11, 11
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
The packaging for Fruita Blanch is simple and stunning, showcasing the fruit products that are contained within. Fruita Blanch produces jams, preserved products and organic juices out of the fruits that… [More]
Vibrant Slice Branding - Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
SCORE 6.1
Warm 30,581 Clicks Pub: Jun 18, 12
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
When it comes to merchandizing food, the consumer’s eyes must become his taste buds. It’s concepts like Strange Fruit packaging that get you salivating with just visuals as sensory... [More]
Fresh Picked Produce Labels - This Organic Packaging Design Emphasizes the Farm of Origin
SCORE 6
Warm 15,018 Clicks Pub: Jun 15, 15
Fresh Picked Produce Labels
This Organic Packaging Design Emphasizes the Farm of Origin
Created by Waterloo-based Allysha Bendik, this certified organic packaging design does a great job of highlighting the product’s selling point while emphasizing it’s freshness. A... [More]
Straw-Strung Wrappers - This Thai Pomelo Packaging Puts a Pesky Plant to Good Use
SCORE 3.5
Mild 7,511 Clicks Pub: Jun 20, 12
Straw-Strung Wrappers
This Thai Pomelo Packaging Puts a Pesky Plant to Good Use
You can’t get much more eco-friendly than this Thai Pomelo packaging concept unless you chucked the product wrapper entirely. Here we have a juicy Southeast Asian fruit that essentially comes... [More]
Holistic Produce Branding - Puree Organics Perfects the Look of Healthy Branding Identities
SCORE 3.9
Mild 2,964 Clicks Pub: Jun 24, 14
Holistic Produce Branding
Puree Organics Perfects the Look of Healthy Branding Identities
When it comes to healthy branding identities, simplicity will always be your best bet—no one is likely to trust a healthy or organic brand if it goes overboard with a visual identity using... [More]
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