Category
Lifestyle
Assisted Choices
Trend cluster
Category
Produce
Repackaged
Brands use innovative packaging to breathe life into hard-to-update foods.
5.2
Trend score
Trend
What is the Produce Repackaged trend?
Produce Repackaged: Tackling the issue of marketing products that are largely stagnant, updating packaging for produce is a way brands have been able to reinvigorate interest in the good. Because packaging itself isn't the norm when it comes to much of the fresh produce market, any shift in this direction helps companies stand out on the shelf.
Trend themes
Themes within the Produce Repackaged trend
Three behaviours holding the trend together01
Minimalist Packaging
Brands are creating ultra-minimalist label designs that allow for the product itself to be the artwork, leading to new opportunities for reduction in packaging waste.
02
Eco-Friendly Packaging
Innovative packaging solutions, such as using pest plants for packaging or reducing packaging to necessary product information, reflect a growing consumer demand for more sustainable packaging options.
03
Organic Branding Identities
Designers are creating branding identities for organic food companies that emphasize simplicity and focus on the product, offering new opportunities for creating a strong visual identity through thoughtful design.
Industry implications
What the Produce Repackaged trend means for industry
Where the trend changes the playbookFor
Food and Beverage Packaging
Packaging design trends are shaping the food and beverage industry, offering new opportunities for companies to differentiate their products and appeal to consumers through unique, innovative marketing materials.
For
Sustainable Packaging
Consumer and regulatory demand for sustainable packaging options is driving innovation in the industry, offering opportunities for businesses to create eco-friendly alternatives while reducing environmental impact and appealing to conscientious consumers.
For
Organic Produce
Companies offering organic produce and other eco-friendly options can leverage these packaging trends to enhance their brand identity and appeal to consumers who are looking for ethical and sustainable food choices.
Trend signals
Trend signals for Produce Repackaged
Trend score 5.2 out of 10, from popularity 76%, activity 72%, freshness 8%.
Popularity76%
Activity72%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Produce Repackaged trend
7 featured examples from Mar 11, 2011 to Jun 30, 2015CategorySpecial
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
The A Bigger Harvest packaging concept opens up possibilities for food packaging companies to explore new ways of presenting and merchandising fruits and vegetables.
CategoryLifestyle
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
Innovative packaging could differentiate products and attract consumers in a crowded market.
CategoryMarketing
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
Opportunity for food and beverage companies to differentiate their products through unique and visually appealing packaging.
CategoryMarketing
Fresh Picked Produce Labels
This Organic Packaging Design Emphasizes the Farm of Origin
Opportunities for food companies to adopt organic, local, and sustainable packaging to align with consumer demands for transparency and sustainability.
CategoryEco
Straw-Strung Wrappers
This Thai Pomelo Packaging Puts a Pesky Plant to Good Use
Food and beverage companies can explore using natural packaging materials like water hyacinth to align with consumer preferences for sustainable and eco-friendly packaging.
CategoryMarketing
Holistic Produce Branding
Puree Organics Perfects the Look of Healthy Branding Identities
Companies within the organic food industry can capitalize on simplistic and holistic branding to gain customer trust.
CategoryLifestyle
Modernized Potato Packaging
This Field Potato Packaging Was Part of the Rebrand for a Small Brand
The food packaging industry can leverage the trend of artisan packaging to differentiate their products and enhance the perceived value of their offerings.
