Category
Lifestyle
Calm Monitoring
Trend cluster
Category
Nutritional
Engagement
Amusing methods of consumption add allure to ordinary nutritional goods.
4.5
Trend score
Trend
What is the Nutritional Engagement trend?
Nutritional Engagement: While dairy products such as milk offer a long list of nutritional benefits, blatant junk food marketing often persuades youthful consumers to choose snacks over goods that provides nourishment. As a means to entice children into incorporating dairy products into their routine, parents are turning to playful methods of consumption to add entertaining aspects to the process. Edible glasses and confectionery straws offer traditional dairy products in a more interactive manner, reflecting the need for more engaging approaches to health.
Trend themes
Themes within the Nutritional Engagement trend
Three behaviours holding the trend together01
Playful Consumption
As more parents seek creative ways to encourage their children to consume healthy products, companies have an opportunity to develop interactive, playful food and drink products.
02
Sustainable Packaging
Innovative packaging designs that incorporate multiple functions, including play, entertainment, and environmental sustainability, offer an attractive way for companies to differentiate themselves from competitors.
03
Multi-functional Products
Products that serve multiple purposes, combining functionality and entertainment, provide an opportunity for companies to create unique and memorable brand experiences.
Industry implications
What the Nutritional Engagement trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies in the food and beverage industry can leverage playful consumption and sustainable packaging trends to create innovative product lines and boost sales.
For
Entertainment
The entertainment industry can use multi-functional products to enhance brand experiences and offer unique value to customers.
For
Packaging and Design
Packaging and design companies can help businesses create innovative, sustainable packaging designs that promote brand differentiation and appeal to customer needs.
Trend signals
Trend signals for Nutritional Engagement
Trend score 4.5 out of 10, from popularity 72%, activity 54%, freshness 8%.
Popularity72%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nutritional Engagement trend
5 featured examples from Mar 10, 2014 to Mar 28, 2016CategoryLifestyle
Blooming Truffle-Filled Marshmallows
This Marshmallow Flower Blooms When Dropped into Hot Cocoa
Pastry shops and cafes can use innovative techniques to create unique and interesting treats like the Marshmallow Flower, offering a delightful experience to their customers.
CategoryEco
Bovine Dairy Branding
Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids
Opportunity for food and beverage brands to create innovative packaging designs to engage and attract consumers.
CategoryLifestyle
Edible Cookie Shot Glasses
Dominique Ansel Has Created Yet Another Mouthwatering Combination
Disruptive innovation opportunity: Develop new cookie and beverage pairings that offer innovative and delightful taste experiences.
CategoryArt & Design
Self-Mixing Mugs
The Moo Mixer Supreme Makes Making Chocolate Milk Easier Than Ever
The kitchen appliances industry can develop smart mugs with other functionalities.
CategoryMarketing
Musical Drinking Straws
Looza Turns an Ordinary Drink Straw into an Instrument for Tuning Bottles
Disruptive innovation opportunity: Invent packaging solutions that offer interactive and engaging experiences for consumers.
