Some finger food can get the rap of being too casual a snack, but this assumption is dispelled by the delicacy of Crispy Rolls packaging. Through the use of product arrangement and pattern, one can discern the sort of consumer that Prompt Design of Thailand has targeted.
A lovely background of fine polka-dots gives the biscuit boxes a gentle sweetness and a palette of pastel colors sends forth a soft image. In the center of each wrapper is a white oval labeled with the name of the Thai Pattana treats at this is outlined by an exquisite border that manifests as lacy detailing. Around this fancy emblem is a radiating display of the scrumptious tubular confections that gives Crispy Rolls packaging the refined appearance of a frilly formal ruff.
Key Themes Behind This Trend
- Sophisticated Packaging
- Packaging design that conveys elegance and refinement through the use of patterns and pastel colors.
- Targeted Demographic Packaging
- Packaging design that is specifically tailored to appeal to a certain demographic or consumer group.
- Refined Image Packaging
- Packaging design that presents product in an elegant and upscale way to convey a more refined image of the brand or product.
Where This Applies
- Food and Beverage Packaging Industry
- Opportunities for innovating packaging design to convey elegance or target specific consumer groups within the food and beverage industry.
- Luxury Goods Packaging Industry
- Opportunities for leveraging packaging design to create a more refined image of luxury goods brands.
- Personal Care Packaging Industry
- Opportunities for using sophisticated packaging design to appeal to a more high-end demographic within the personal care industry.
