Category
Tech
Connected Filtration
Trend cluster
Category
Responsive
Retail
Beacon technology is creating a more interactive, streamlined retail experience.
4.4
Trend score
Trend
What is the Responsive Retail trend?
Responsive Retail: Beacon technology, a responsive innovation creeping its way into the mainstream, is changing the possibilities and capabilities of retail. Able to automate and even customize the shopping experience, this shift will appeal to the tech-savvy consumer looking to streamline everyday tasks. By creating a more straightforward and intuitive shopping experience, brands that adopt this technology will likely lead in terms of attracting consumers who strongly value efficiency over personal connection in their busy lives.
Trend themes
Themes within the Responsive Retail trend
Three behaviours holding the trend together01
Beacon Technology
The adoption of beacon technology is changing the possibilities and capabilities of retail, revolutionizing the way people get around crowded places and improving customer engagement and personalization opportunities.
02
Indoor Positioning Broadcasting Devices
Indoor positioning broadcasting devices are becoming popular tools that offer a new level of location tracking to any mobile app through smart Bluetooth devices.
03
Smartphone Integration
Enhanced smartphone integration with physical locations is being sought by retailers and companies to improve sales and engagement with customers.
Industry implications
What the Responsive Retail trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers are adopting beacon technology to automate and customize the shopping experience of consumers with enhanced mobile engagement.
For
Transportation Industry
Beacon-based technology is being implemented in airports to improve customer experience and move passengers through each checkpoint.
For
Automotive Industry
Automotive dealers are using beacon technology to revamp their retail sales strategy and create enhanced personalization opportunities for their customers.
Trend signals
Trend signals for Responsive Retail
Trend score 4.4 out of 10, from popularity 66%, activity 56%, freshness 8%.
Popularity66%
Activity56%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Responsive Retail trend
5 featured examples from Jun 3, 2014 to Dec 5, 2015CategoryBusiness
Wearable Adhesive Beacons
The Versatile Estimote Stickers Connect Everyday Objects to Smartphones
Wearable adhesive technology can disrupt the healthcare industry by enabling remote patient monitoring, accurate tracking of medication adherence, and efficient asset management.
CategoryTech
Beacon-Powered Retail Platforms
Swirl's Mobile Marketing Platform Engages Consumers on a New Level
Disruptive innovation opportunity to revolutionize mobile advertising using beacon technology for targeted marketing.
CategoryAutos
Automotive Sales Beacons
Ford is Revving Up Its Retail Sales Technology with Beacons
Applying smart sales technology in the automotive industry to improve the car buying process.
CategoryTech
Retail-Based Airport Beacons
This Upgraded App Features a Dining and Shopping Directory
Disruptive innovation opportunity: Integrate beacon technology and advanced apps into airport infrastructure to enhance passenger experience and improve operational efficiency.
CategoryBusiness
Immersive Retail Beacons
Hudson’s Bay Company Introduces iBeacon at North American Locations
Retailers can take advantage of retail beacons and location-aware technology to provide a more personalized and immersive shopping experience for customers.
