Category
Lifestyle
Assisted Choices
Trend cluster
Category
Grassroots
Humor
As Hollywood comedy loses panache, consumers opt for cheap versions of comedy.
2.5
Trend score
Trend
What is the Grassroots Humor trend?
Grassroots Humor: The comedy industry spends copious amounts of money each year trying to garner the attention of highly critical consumers both on and offline, but a desire for something less formalized and more grassroots is bringing about a genuine preference for low budget comedic endeavours. Charmed by the quirk of shoddy scenery and poor acting, consumers are consistently becoming disillusioned by Hollywood-centric blockbusters and would prefer seeing actors go for coffee or the struggling comedian perform for fans on Chatroulette.
Trend themes
Themes within the Grassroots Humor trend
Three behaviours holding the trend together01
Grassroots Humor
Consumers are consistently becoming disillusioned by Hollywood-centric blockbusters and are preferring to watch low budget comedic endeavours
02
Homemade Parodies
The popularity of homemade parodies of pop culture media is on the rise as they are cheap to produce and offer a more grassroots feel to their viewers
03
Low Budget Cosplay
Instead of costly, professional-grade costumes, people are creating intentionally cheap cosplays from household items to create hilarious and half-hearted replicas of their favorite characters
Industry implications
What the Grassroots Humor trend means for industry
Where the trend changes the playbookFor
Comedy Industry
There is a growing preference for low budget comedic endeavors and grassroots humor among consumers, presenting a shift in the comedy industry and opening up opportunities for fresh, new comedians and comics
For
Entertainment Industry
Homemade parodies and low budget videos have become increasingly common among online content creators, disrupting the traditional entertainment industry and creating new opportunities for amateur filmmakers and content creators
For
Cosplay Industry
The rise of low budget cosplay is challenging the traditional idea of cosplay as expensive and professional. This opens up new opportunities for people to engage in cosplay at lower costs and also challenges the industry to innovate and provide more affordable cosplay options
Trend signals
Trend signals for Grassroots Humor
Trend score 2.5 out of 10, from popularity 36%, activity 33%, freshness 8%.
Popularity36%
Activity33%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Grassroots Humor trend
6 featured examples from Nov 26, 2013 to Mar 14, 2014CategoryPop Culture
Budget Cosplayer Costumes
Lowcostcosplay Makes Intentionally Cheap Cosplay from Household Items
Disruptive innovation opportunity for the cosplay industry to cater to budget-conscious individuals with affordable options.
CategoryPop Culture
Abhorently Humorous Cards
Be Careful Who You Give These Novelty Greeting Cards To
Disruptive innovation opportunity: Introduce novelty cards with sarcastic artwork to disrupt the traditional greeting card market and attract a younger, more humorous demographic.
CategoryPop Culture
Iconic Comedian Coffee Skits
Seinfeld Stars in an Episode of Comedians Getting Coffee
Opportunity for entertainment companies to produce and distribute video series featuring comedians and moments of nostalgia.
CategoryPop Culture
Live Action Cartoon Openings
This Family Guy Homemade Trailer is a Barrel of Laughs
The entertainment industry can tap into the growing trend of homemade live-action openings by producing fan-made content themselves or collaborating with amateur creators to creat…
CategoryPop Culture
Cross-Dressing Christmas Music Videos
Steve Kardynal Celebrates Christmas Chatroulette Style
The entertainment industry can leverage emerging technology like live streaming and user-generated content to create engaging interactive experiences for audiences.
CategoryPop Culture
Reactive Pop Ballad Parodies
The Wrecking Ball Chatroulette Parody Elicits Hilarious Responses
Leverage viral video parodies and unconventional performances to engage and entertain audiences in the entertainment industry.
