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Beauty Minimalism

A shift toward minimalist ingredients in cosmetics encourages simple packaging

Implications - An industry once dominated by gilded jars of face cream and mystery ingredients, the world of cosmetics has given way to the rise of DIY digital, reverting back to basics. This is reflected in both the onslaught of organic products, as well as minimalist packaging. Ultimately, consumers see minimalist packaging as a more trustworthy tactic meant to put the product in the spotlight.
Trend Themes
1. Minimalist Beauty Packaging - The shift toward minimalist ingredients in cosmetics encourages simple packaging, making consumers see minimalist packaging as a more trustworthy tactic meant to put the product in the spotlight.
2. Streamlined Skincare Products - Consumers are seeking out skincare products that cover the basics in a simple, streamlined way, through minimalist packaging and a focus on function.
3. Gender-neutral Skincare - Gender-neutral skincare offerings have emerged as of late in an increasingly unisex cosmetics market, often boasting very simplistic branding and an almost entirely black and white color scheme.
Industry Implications
1. Beauty & Cosmetics - These trends are driving innovation in the beauty and cosmetics industry, with a focus on simple, natural ingredients and function-first packaging.
2. Travel & Hospitality - Travel-sized organic skincare kits have emerged as a popular product for stylish and high-quality skincare on-the-go.
3. E-commerce - Startups are emerging to offer minimalist skincare products that are purchased online-only, with an emphasis on research and the use of organic botanical ingredients.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
620,065 Total Clicks
Date Range:
Mar 13 — Sep 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Organic Travel Cosmetics Kits
Organic Travel Cosmetics Kits
This Travel Skincare Kit from Grown Alchemist is Everything You Need
This stylish travel skincare kit from Grown Alchemist is an all-natural solution to aesthetically pleasing, high quality skincare during a journey. The indulgent travel kit is packed with high-... MORE
Unisex Bath Products
Unisex Bath Products
Purearth Boasts Minimalist Branding that Will Appeal to All Genders
Purearth embraces unisex bath products that are great not only for individuals, but couples and family homes as well. After all, littering the washroom with various essentials can be an eyesore. It... MORE
Minimalist Gender-Neutral Skincare
Minimalist Gender-Neutral Skincare
CONTEXT is a Straight-Forward Gender-Neutral Skincare Line
CONTEXT is a chic gender-neutral skincare brand that recently caught the attention of many as the secret weapon behind the glowing, bright complexions on the models at Public School’s Spring... MORE
Immaculate Rectangular Containers
Immaculate Rectangular Containers
C Bathroom Embodies the Pristine Beauty of the Interior's Style
Many designers take great pleasure in coordinating all elements of a space, from the style of the architecture to the soap dishes next to the sinks. The C Bathroom collection demonstrates this... MORE
Streamlined Men's Skincare
Streamlined Men's Skincare
Port Products is a Line of Naturally Derived Cosmetics for Men
Founded by Los Angeles-based Matthew Ruggieri and his sister Madison, Port Products is a line of stylish and high quality skincare for men. Ruggieri was inspired to create a naturally derived... MORE
Haute Cosmetic Collections
Haute Cosmetic Collections
The Chanel Rsynchronizing Skincare Transforms the Facial Care Routine
There is the rule of threes when it comes to bad or good luck, which is something that the haute design house has taken in stride with the Chanel Rsynchronizing Skincare line. Containing a line of... MORE

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