Category
Fashion
Expressive Timekeeping
Trend cluster
Category
Beauty
Minimalism
A shift toward minimalist ingredients in cosmetics encourages simple packaging.
3.9
Trend score
Trend
What is the Beauty Minimalism trend?
Beauty Minimalism: An industry once dominated by gilded jars of face cream and mystery ingredients, the world of cosmetics has given way to the rise of DIY digital, reverting back to basics. This is reflected in both the onslaught of organic products, as well as minimalist packaging. Ultimately, consumers see minimalist packaging as a more trustworthy tactic meant to put the product in the spotlight.
Trend themes
Themes within the Beauty Minimalism trend
Three behaviours holding the trend together01
Minimalist Beauty Packaging
The shift toward minimalist ingredients in cosmetics encourages simple packaging, making consumers see minimalist packaging as a more trustworthy tactic meant to put the product in the spotlight.
02
Streamlined Skincare Products
Consumers are seeking out skincare products that cover the basics in a simple, streamlined way, through minimalist packaging and a focus on function.
03
Gender-Neutral Skincare
Gender-neutral skincare offerings have emerged as of late in an increasingly unisex cosmetics market, often boasting very simplistic branding and an almost entirely black and white color scheme.
Industry implications
What the Beauty Minimalism trend means for industry
Where the trend changes the playbookFor
Beauty & Cosmetics
These trends are driving innovation in the beauty and cosmetics industry, with a focus on simple, natural ingredients and function-first packaging.
For
Travel & Hospitality
Travel-sized organic skincare kits have emerged as a popular product for stylish and high-quality skincare on-the-go.
For
E-commerce
Startups are emerging to offer minimalist skincare products that are purchased online-only, with an emphasis on research and the use of organic botanical ingredients.
Trend signals
Trend signals for Beauty Minimalism
Trend score 3.9 out of 10, from popularity 60%, activity 49%, freshness 8%.
Popularity60%
Activity49%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Beauty Minimalism trend
6 featured examples from Mar 22, 2013 to Sep 21, 2015CategoryWorld
Organic Travel Cosmetics Kits
This Travel Skincare Kit from Grown Alchemist is Everything You Need
The skincare industry can explore new product formulations and ingredients to meet the growing demand for organic and natural skincare options.
CategoryArt & Design
Unisex Bath Products
Purearth Boasts Minimalist Branding that Will Appeal to All Genders
The beauty and personal care industry can leverage the trend of unisex bath products and minimalist branding to develop gender-neutral products that cater to a wider consumer base.
CategoryMarketing
Minimalist Gender-Neutral Skincare
CONTEXT is a Straight-Forward Gender-Neutral Skincare Line
The skincare industry can embrace the gender-neutral skincare trend to cater to a wider audience and promote inclusivity.
CategoryMarketing
Immaculate Rectangular Containers
C Bathroom Embodies the Pristine Beauty of the Interior's Style
Opportunity for interior designers to incorporate rectangular and whitewashed elements in their projects to create a minimalist and pristine atmosphere.
CategoryMarketing
Streamlined Men's Skincare
Port Products is a Line of Naturally Derived Cosmetics for Men
Opportunity for disruptive innovation in the skincare industry by creating natural and minimalist skincare products for men.
CategoryFashion
Haute Cosmetic Collections
The Chanel Rsynchronizing Skincare Transforms the Facial Care Routine
The cosmetics industry can explore the opportunity of developing concise skincare lines that cater to specific times of the day or week.
