Cosmetics employ food-inspired packaging to communicate indulgence
Implications - Considering skincare products are already associated with decadence, it come as no surprise that this concept is taken literally with food-inspired cosmetics packaging. In an attempt to communicate luxury without the use of dated, "traditionally pretty" packaging aesthetics, cosmetics companies of today are aiming for a level of kitsch that will satisfy both those seeking quality products and fun.
Trend Themes
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Food-inspired Packaging — Cosmetics companies are using food-inspired packaging to communicate luxury and indulgence.
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Replicating Edible Items in Skincare — Skincare products are now replicating edible items such as caviar to create an air of sophistication and elegance.
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Texture in Manicures — Adding texture to manicures is becoming a popular trend, drawing inspiration from elegant hors d'oeuvres and adding a rich element of luxury.
Industry Implications
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Cosmetics — The cosmetics industry can take advantage of food-inspired packaging and replicating edible items in skincare to create a luxurious and indulgent appeal.
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Fashion — The fashion industry can incorporate the trend of adding texture in manicures to create a sense of luxury and sophistication in fashion accessories.
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Gift — The gift industry can use the trend of food-inspired packaging to create a unique and fun gifting experience to attract customers.
