Category
Tech
Escalation Logic
Trend cluster
Category
In-Person
E-Tail
Online and offline shopping reach a level playing ground to support each vertical.
3.3
Trend score
What's Happening
What is the In-Person E-Tail trend?
In-Person E-Tail: The online and offline retail worlds are colliding as we see a distinct increase in the ways that shoppers are demanding a tangible experience meshed with a discounted one. The clear divide between the two realms has predominantly been rooted in convenience and cost difference, but as more shoppers move online, the number of consumers craving an in-store experience is rising. A resulting push of consumers back into stores speaks to consumer demand for a custom, tangible shopping experience, but also to impulsive shoppers that are more comfortable with in-store purchasing.
Trend themes
Themes within the In-Person E-Tail trend
Three behaviours holding the trend together01
In-store experiences
Consumers are demanding more in-store experiences, leading to the integration of online and offline shopping methods.
02
Augmented Reality
Augmented Reality is transforming online and offline retail, by bridging the gap and allowing consumers to consume media in a more interactive way.
03
Visual product search
Visual product search platforms are revolutionizing the way people shop by simplifying the shopping process and allowing customers to purchase items on the move.
Industry implications
What the In-Person E-Tail trend means for industry
Where the trend changes the playbookFor
Retail
The retail industry must integrate online and offline shopping experiences to meet consumer demands.
For
Technology
Technological innovations are driving the transformation in the way people shop, creating vast business opportunities for companies to create new products and services.
For
Artificial Intelligence
Artificial Intelligence is disrupting traditional shopping experiences, offering personalized recommendations and assisting users in navigating vast databases.
Trend signals
Trend signals for In-Person E-Tail
Trend score 3.3 out of 10, from popularity 62%, activity 30%, freshness 8%.
Popularity62%
Activity30%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the In-Person E-Tail trend
6 featured examples from Jul 8, 2013 to Mar 25, 2014CategoryTech
Immediate Access Shopping Apps
Amazon Flow Gives Users the Ability to Scan Anything, Anywhere
Disruptive innovation opportunity: Incorporate scanning and instant shopping features into existing e-commerce platforms to enhance the user experience.
CategoryMarketing
Augmented Reality Retail
The Vuforia App Digitizes American Apparel Stores
The retail industry can leverage augmented reality and digital features to attract and engage consumers, bridging the gap between online and offline shopping.
CategoryTech
Visual Product Search Platforms
The Slyce Product-Scanning App Makes Shopping a Breeze
Visual product search platforms can revolutionize the e-commerce industry by making it easier for consumers to find and purchase products online.
CategoryTech
Fashion-Grabbing Apps
The 'Snap Fashion' App Finds Outfits for You Using Snapshots
Adopting image recognition technology to streamline online shopping and enhance customer experience.
CategoryFashion
Lifelike Shopping Apps
Nuji Provides an Ultra-Realistic Companion for Shopping Aficionados
The use of lifelike shopping apps presents opportunities for e-commerce platforms to provide more immersive online shopping experiences and increase customer loyalty.
CategoryTech
Virtual Furniture Shopping Apps
The Augmented Pixels ShowInRoom 3D Tablet Tool Debuted at CES 2014
Furniture retailers who adopt augmented reality technology and virtual interior design experiences like ShowInRoom can differentiate themselves and attract customers looking for i…
