Canadian start-up Slyce, which specializes in visual product search technology, is developing a mobile app that can be used to take pictures of products in stores, enabling smartphone users to purchase the item immediately on their smartphone.
Shoppers simply need to point their phone cameras at a product and take a picture, and this allows them to purchase the product on their phone from the retailer. This removes the need to go through a traditional in-store payment process.
Slyce’s service is similar to that of Amazon Flow, which enables smartphone users to point their cameras at products and be directed to a listing of that product on the Amazon website.
Slyce looks to have captured the imagination of investors, as it has raised $14.5 million and counting in funding. What remains to be seen is whether it will also capture the imagination of consumers.
Image Credits: Huffington Post | Financial Post
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