Assisted Choices
Mobile
Contentment
Seeking a release from everyday stresses, students turn to apps for guidance.
Trend
What is the Mobile Contentment trend?
Mobile Contentment: With students and grads often facing immense amounts of pressure and expectations during school, dealing with stress and anxiety levels can often become too overwhelming. Seeking methods of relief that are efficient and accessible, youths are turning to mobile apps for high-tech solutions to such things as insomnia and disorganization. The use of digital technology to aid personal obstacles reflects a turn toward increased mobile assimilation.
Trend themes
Themes within the Mobile Contentment trend
Three behaviours holding the trend togetherIncreased use of mobile apps for personal well-being
As students and young people face more pressure than ever before, mobile apps have become a popular choice for dealing with stress and anxiety, with apps targeting specific issues such as insomnia and disorganization.
Integration with sleep apps and social media sites
Mobile apps that integrate with existing technology, such as sleep apps, social media sites and fitness trackers, are becoming more popular with users seeking customized solutions to improve their lives.
Tracking and analyzing data
Apps that track and analyze daily behavior, including sleep, activity levels, and caffeine intake, are becoming increasingly popular with users seeking to quantify their lifestyles and make data-driven decisions.
Industry implications
What the Mobile Contentment trend means for industry
Where the trend changes the playbookMobile App Industry
As mobile app technology becomes more advanced, there are opportunities to create innovative solutions that can help people improve their daily lives.
Health and Wellness Industry
Apps designed to improve personal well-being, including mental health and sleep quality, can be created by health and wellness professionals seeking to tap into a growing market.
Data Analytics Industry
As apps that track and analyze daily behavior become more popular, there is an opportunity for businesses to develop tools and services that can help users make sense of the data and make data-driven decisions.
Trend signals
Trend signals for Mobile Contentment
Trend score 2.7 out of 10, from popularity 47%, activity 25%, freshness 8%.
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Evidence
Examples of the Mobile Contentment trend
6 featured examples from Aug 19, 2013 to Mar 20, 2014Life-Tracking Apps
Exist by Belle Beth Cooper and Josh Sharp Tracks Daily Events
Develop analytical tools that allow fitness and wellness practitioners to provide clients with personalized recommendations based on data collected through life-tracking apps.
Multi-Activity Enhancing Apps
Agent Helps You Kick Start Your Day by Helping You Multitask
Disruptive innovation opportunity: Explore app development to create multitask apps that revolutionize daily task management.
Insomnia-Curing Apps
The SleepRate Sleep App Tracks Patterns to Provide a Better Rest
Sleep-cure tech (digital therapeutics) is an area of increasing interest within these industries, providing an opportunity to research misdiagnoses and poor treatments for sleep d…
Smartphone-Connected Therapy Lights
The Iwaku Lamp Gently Wakes You up and Fights the Winter Blues
Smart lighting is an emerging trend in the smart home industry as consumers desire more control over their lighting experiences.
Track-Mixing Relaxation Apps
The Omvana Meditation App Lets Users Overlay Ambient & Vocal Tracks
Mobile app industry continues to thrive with the growing demand for customizable and personalized relaxation experiences.
Health-Tracking Caffeine Apps
The Jawbone Coffee Tracking App Can Help Improve Your Health
Disruptive innovation opportunities lie in the development of health and wellness apps or devices that focus on tracking and optimizing caffeine consumption and its impact on slee…