Trend cluster
Category

Mobile
Contentment

Seeking a release from everyday stresses, students turn to apps for guidance.

Life-Tracking AppsMulti-Activity Enhancing AppsInsomnia-Curing AppsSmartphone-Connected Therapy LightsTrack-Mixing Relaxation Apps

Trend

What is the Mobile Contentment trend?

Mobile Contentment: With students and grads often facing immense amounts of pressure and expectations during school, dealing with stress and anxiety levels can often become too overwhelming. Seeking methods of relief that are efficient and accessible, youths are turning to mobile apps for high-tech solutions to such things as insomnia and disorganization. The use of digital technology to aid personal obstacles reflects a turn toward increased mobile assimilation.

Trend themes

Themes within the Mobile Contentment trend

Three behaviours holding the trend together
01

Increased use of mobile apps for personal well-being

As students and young people face more pressure than ever before, mobile apps have become a popular choice for dealing with stress and anxiety, with apps targeting specific issues such as insomnia and disorganization.

02

Integration with sleep apps and social media sites

Mobile apps that integrate with existing technology, such as sleep apps, social media sites and fitness trackers, are becoming more popular with users seeking customized solutions to improve their lives.

03

Tracking and analyzing data

Apps that track and analyze daily behavior, including sleep, activity levels, and caffeine intake, are becoming increasingly popular with users seeking to quantify their lifestyles and make data-driven decisions.

Industry implications

What the Mobile Contentment trend means for industry

Where the trend changes the playbook
For

Mobile App Industry

As mobile app technology becomes more advanced, there are opportunities to create innovative solutions that can help people improve their daily lives.

For

Health and Wellness Industry

Apps designed to improve personal well-being, including mental health and sleep quality, can be created by health and wellness professionals seeking to tap into a growing market.

For

Data Analytics Industry

As apps that track and analyze daily behavior become more popular, there is an opportunity for businesses to develop tools and services that can help users make sense of the data and make data-driven decisions.

Trend signals

Trend signals for Mobile Contentment

Trend score 2.7 out of 10, from popularity 47%, activity 25%, freshness 8%.

Popularity47%
Activity25%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Mobile Contentment trend

6 featured examples from Aug 19, 2013 to Mar 20, 2014
Life-Tracking Apps
CategoryTech

Life-Tracking Apps

Exist by Belle Beth Cooper and Josh Sharp Tracks Daily Events

Develop analytical tools that allow fitness and wellness practitioners to provide clients with personalized recommendations based on data collected through life-tracking apps.

Multi-Activity Enhancing Apps
CategoryTech

Multi-Activity Enhancing Apps

Agent Helps You Kick Start Your Day by Helping You Multitask

Disruptive innovation opportunity: Explore app development to create multitask apps that revolutionize daily task management.

Insomnia-Curing Apps
CategoryTech

Insomnia-Curing Apps

The SleepRate Sleep App Tracks Patterns to Provide a Better Rest

Sleep-cure tech (digital therapeutics) is an area of increasing interest within these industries, providing an opportunity to research misdiagnoses and poor treatments for sleep d…

Smartphone-Connected Therapy Lights
CategoryTech

Smartphone-Connected Therapy Lights

The Iwaku Lamp Gently Wakes You up and Fights the Winter Blues

Smart lighting is an emerging trend in the smart home industry as consumers desire more control over their lighting experiences.

Track-Mixing Relaxation Apps
CategoryTech

Track-Mixing Relaxation Apps

The Omvana Meditation App Lets Users Overlay Ambient & Vocal Tracks

Mobile app industry continues to thrive with the growing demand for customizable and personalized relaxation experiences.

Health-Tracking Caffeine Apps
CategoryTech

Health-Tracking Caffeine Apps

The Jawbone Coffee Tracking App Can Help Improve Your Health

Disruptive innovation opportunities lie in the development of health and wellness apps or devices that focus on tracking and optimizing caffeine consumption and its impact on slee…