Category
Fashion
Aromatic Utility
Trend cluster
Category
Sophisticating
Beauty
Cultured cosmetics show a backlash to the YouTube tutorial wave.
3.6
Trend score
Trend
What is the Sophisticating Beauty trend?
Sophisticating Beauty: Cosmetics, just like fashion, is an industry recently uprooted by the information age. Though many are thrilled at the wave of YouTube tutorials and cute nail art instructionals, other, more elitist makeup lovers are not. This creates a need for more sophisticated, high-brow-branded beauty products, speaking to a lasting premium placed on exclusivity in the world of aesthetics.
Trend themes
Themes within the Sophisticating Beauty trend
Three behaviours holding the trend together01
Sophisticated Beauty Branded Products
Premium and high-brow personal care items that focus on exclusivity and curation rather than simplicity.
02
Artist-Inspired Packaging
Collaborations with artists to create unique and non-traditional packaging for fragrances and cosmetics.
03
Pattern-Mixing Packaging
The use of clashing patterns and bold colors on packaging to create a striking visual impact.
Industry implications
What the Sophisticating Beauty trend means for industry
Where the trend changes the playbookFor
Personal Care
Developing new and innovative ways to curate and present personal care products to appeal to more sophisticated consumers.
For
Art and Design
Collaborating with artists to create unique marketing and packaging designs that appeal to a younger, more artistic demographic.
For
Fashion and Beauty
Mixing patterns and colors in both fashion and beauty products as a way to stay fresh and on-trend while also attracting a younger audience.
Trend signals
Trend signals for Sophisticating Beauty
Trend score 3.6 out of 10, from popularity 55%, activity 46%, freshness 8%.
Popularity55%
Activity46%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Sophisticating Beauty trend
5 featured examples from Jan 20, 2013 to Mar 14, 2014CategoryFashion
Surreal Collage Fashion Ads
The T-Galleria 2014 Campaign Stars a Vibrant Karen Elson
Opportunity for disruptive innovation in the advertising industry by utilizing surreal collage techniques to create visually captivating and memorable ad campaigns.
CategoryFashion
Pattern-Mixing Perfume Packaging
Balenciaga's Rosabotanica Perfume Packaging Mixes Prints & Scents
Opportunities to incorporate pattern-mixing designs in clothing, accessories, and cosmetic packaging.
CategoryFashion
Photographer-Inspired Makeup
NARS Reveals a New Collection Celebrating Guy Bourdin
The makeup industry is embracing disruption by considering inspiration from sources other than fashion, such as art and photography.
CategoryFashion
Workbench-Branded Fragrances
Greg Lauren Cologne Packaging Bears the Messy Mark of its Maker
Disruptive innovation opportunity: Explore unconventional packaging designs and collaborations within the fragrance industry to attract a younger, more artistic consumer base.
CategoryArt & Design
Graffiti Fragrance Branding
Calvin Klein One Shock Street Edition Bottles are Youthfully Artistic
The fragrance industry can embrace graffiti branding to revitalize their product packaging and attract a more diverse consumer demographic.
