Category
Lifestyle
Serial Snacking
Trend cluster
Category
Mainstream
Gourmet
Lux cuisine is rebranded in unhealthy ways to satisfy cash-strapped foodies.
4.1
Trend score
Trend
What is the Mainstream Gourmet trend?
Mainstream Gourmet: The number of self-professed foodies is steadily rising thanks in part to social media sites like Instagram that offer an outlet for sharing indulgences, but as the niche community grows, so, too, does the need for cost-effective alternatives for younger generations unable to afford lavish edibles. As such, cuisine previously labeled as low brow and unhealthy is receiving an overhaul to satisfy consumer demand for cheap ways to enter the entitled community of food connoisseurs and further expand the concept of mainstream gourmet.
Trend themes
Themes within the Mainstream Gourmet trend
Three behaviours holding the trend together01
Mainstream Gourmet
Low-brow cuisine is rebranded for cost-effectiveness to satisfy the growing number of self-professed foodies and create a concept of mainstream gourmet.
02
Customizable Desserts
Variations of recognizable foods like pizza, burgers, and fries are given a sweet twist by infusing them with desserts and using cookies or cake alternatively for crusts.
03
Edible Gold
Adding glimmer and status to an event, edible gold is infused in some of the delicacies of a gourmet menu to add a touch of finesse to dishes.
Industry implications
What the Mainstream Gourmet trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Innovation in mainstream gourmet, dessert variations, and edible gold dust have influenced the food and beverage industry, with new products and experiences for consumers.
For
Luxury Goods Industry
Edible gold has become a desirable and fashionable inclusion for high-end events, therefore creates opportunities for luxury good companies to supply edible gold dust for use in gourmet delights.
For
Marketing and Advertising Industry
The rise of mainstream gourmet and creative dessert variations allows for marketers to create different promotional campaigns and advertisements for food products and create different marketing strategies.
Trend signals
Trend signals for Mainstream Gourmet
Trend score 4.1 out of 10, from popularity 63%, activity 53%, freshness 8%.
Popularity63%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Mainstream Gourmet trend
5 featured examples from Aug 2, 2013 to Mar 20, 2014CategoryLifestyle
Cookie-Combined Dessert Pizzas
The Pizookie Party Platter Has Something for Everyone
Restaurants and food brands can innovate by introducing unique dessert menu options that cater to the trend of customizable and personalized desserts.
CategoryLifestyle
Gigantic Ramen Noodle Burgers
This Ramen Burger is a Delicious Hybrid of Noodles and Beef
Restaurants can explore the trend of ramen noodle burgers and offer them as a new menu item, appealing to customers seeking unique and innovative dining experiences.
CategoryLifestyle
Gourmet Date Night Snacks
Woodbridge by Robert Mondavi and Miss Vickie's Make the Perfect Couple
Partnering with food brands to offer unique flavor pairings is an opportunity for wine and spirits companies to expand their market and attract new customers.
CategoryPop Culture
Gold-Infused Finger Foods
Wolfgang Puck Creates a Menu of Fine Oscar Treats with Edible Gold Dust
The luxury dining industry can explore the incorporation of edible gold and unique menu offerings to attract high-end clientele.
CategoryLifestyle
Flower-Flavored Ice Creams
Haagen-Dazs Blooms New Ice Cream Flavors to Celebrate 30 years in
Incorporating unique and unconventional flavors and partnering with celebrities or influencers can help ice cream brands stand out in a crowded market.
