Mainstream Gourmet

Lux cuisine is rebranded in unhealthy ways to satisfy cash-strapped foodies

Implications - The number of self-professed foodies is steadily rising thanks in part to social media sites like Instagram that offer an outlet for sharing indulgences, but as the niche community grows, so, too, does the need for cost-effective alternatives for younger generations unable to afford lavish edibles. As such, cuisine previously labeled as low brow and unhealthy is receiving an overhaul to satisfy consumer demand for cheap ways to enter the entitled community of food connoisseurs and further expand the concept of mainstream gourmet.
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236,547 Total Clicks
Aug 13 - Mar 14
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Featured Examples
Cookie-Combined Dessert Pizzas - The Pizookie Party Platter Has Something for Everyone
SCORE 6.2
Warm 13,369 Clicks Pub: Mar 1, 14
Cookie-Combined Dessert Pizzas
The Pizookie Party Platter Has Something for Everyone
The Pizookie party platter is a delicious and delectable treat that can be made to fit even the pickiest eater. Who wouldn’t want a pizza-shaped dessert? The thought alone makes me want to drool.... [More]
Gigantic Ramen Noodle Burgers - This Ramen Burger is a Delicious Hybrid of Noodles and Beef
SCORE 6.2
Warm 22,578 Clicks Pub: Aug 2, 13
Gigantic Ramen Noodle Burgers
This Ramen Burger is a Delicious Hybrid of Noodles and Beef
Mouths will instantly water everywhere with the invention of the Ramen Burger. This burger was created by chef Keizo Shimamoto, and it combines two favorite foods: ramen noodles and burgers.... [More]
Gourmet Date Night Snacks - Woodbridge by Robert Mondavi and Miss Vickie's Make the Perfect Couple
SCORE 3.7
Mild 3,467 Clicks Pub: Mar 20, 14
Gourmet Date Night Snacks
Woodbridge by Robert Mondavi and Miss Vickie's Make the Perfect Couple
Unwind Together is the pairing of Woodbridge by Robert Mondavi and Miss Vickie’s potato chips—and it’s putting a romantic twist on date nights. Whether you’re cuddling with... [More]
Gold-Infused Finger Foods - Wolfgang Puck Creates a Menu of Fine Oscar Treats with Edible Gold Dust
SCORE 2.9
Mild 1,517 Clicks Pub: Feb 24, 14
Gold-Infused Finger Foods
Wolfgang Puck Creates a Menu of Fine Oscar Treats with Edible Gold Dust
It’s not a surprise that Wolfgang Puck was chosen again to create this year’s Oscar treats for the Governors Ball after-party.  Puck will show off his award-worthy menu at the... [More]
Flower-Flavored Ice Creams - Haagen-Dazs Blooms New Ice Cream Flavors to Celebrate 30 years in
SCORE 2.6
Mild 2,742 Clicks Pub: Feb 15, 14
Flower-Flavored Ice Creams
Haagen-Dazs Blooms New Ice Cream Flavors to Celebrate 30 years in
Over the years, Haagen-Dazs has been satisfying our Saturday night television binges with delicious flavors like peppermint bark, sticky toffee pudding and of course midnight truffle; now the brand... [More]
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