The Family Guy x Kidrobot SDCC Edition adds to the family of figures based on Seth MacFarlane's cartoon series, and this time, they glow.
Kidrobot previously released a series of Family Guy figures which included popular characters like Joe, Quagmire, Lois and Peter. This time they're releasing an exclusive edition which features Stewie and Brian. Most of the figures are from the initial release, but what makes the Family Guy x Kidrobot SDCC Edition special is that the characters glow in the dark. You get Brian doing what he does best -- holding a martini. Stewie continues to look devilish and the best part is he's got his teddy bear Rupert with him!
The Family Guy x Kidrobot SDCC Edition will see an extremely limited release with only 400 produced. These will be released on July 21st, 2011.
What's Driving This Trend
- Limited Edition Collectibles
- There's an opportunity to create collectibles in limited numbers that appeal to dedicated fans and collectors alike.
- Glow-in-the-dark Products
- There's an opportunity to create a variety of products that feature glow-in-the-dark designs or elements.
- Pop Culture Merchandise
- There's an opportunity to capitalize on the popularity of specific TV shows or movies by creating branded merchandise that appeals to fans.
Who This Affects Most
- Toy Manufacturing
- Toy manufacturers can take advantage of the need for unique collectibles and create limited edition figures and toys for dedicated fans.
- Novelty Products
- Companies that specialize in unique or novelty products can create a variety of glow-in-the-dark products that cater to a variety of audiences.
- Entertainment Merchandising
- Entertainment companies can capitalize on the popularity of their franchises by creating exclusive merchandise that is only available for a limited time.
