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Self-Conscious Selling

Products with cliched marketing histories use satire to earn consumer trust

Implications - Addressing cliched advertising tropes, marketers are using tongue-in-cheek satire to appeal to savvy consumers. This is particularly popular with products that have a specific go-to formula, communicating to the viewer that they are seen as critical, aware consumers. This establishes an appealing sense of connection and trust between the seller and viewer, all while providing an entertaining form of marketing.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
68,696 Total Clicks
Date Range:
Feb 14 — Jun 14
Trending:
Average

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