Trend cluster
Category

Conscious
Printing

A continued dependency on printed documents sparks an eco movement.

Ballpoint Pen PrintersEco Cardboard PrintersMiniature Smartphone PrintersWater-Powered PrintersEco-Friendly Customized Printers

Trend

What is the Conscious Printing trend?

Conscious Printing: As the continued push towards more workspaces adopting a paperless ethos and less printer use among consumers, a rise in eco-friendly printing innovations are reintroducing the office practice without the associated waste. The increase in ecological options is helping to satisfy green-minded Millennials while still respecting more traditional mainstays of office life. These cost-effective solutions also reignite the consumer printing market as many individuals have chosen to ditch the technology in recent years thanks in part to increased smartphone and tablet usage.

Trend themes

Themes within the Conscious Printing trend

Three behaviours holding the trend together
01

Eco-Friendly Printing

The increase in ecological options is satisfying green-minded Millennials while still respecting traditional mainstays of office life.

02

Miniaturized Printing

The ink-free design of the ZINK Smart App Printers means that you'll never have to deal with empty cartridges again.

03

Innovative Printing Materials

The Pen Printer makes use of discarded writing implements for ink.

Industry implications

What the Conscious Printing trend means for industry

Where the trend changes the playbook
For

Printing and Imaging

Business professionals can explore eco-friendly and miniature printing solutions to increase printing efficiency.

For

Technology

Innovative materials for printing could replace existing materials, provide sustainable printing options, and change how printing devices are manufactured.

For

Office Supplies

Customized printing solutions can help increase productivity and satisfaction with office gadgets.

Trend signals

Trend signals for Conscious Printing

Trend score 3.9 out of 10, from popularity 59%, activity 49%, freshness 8%.

Popularity59%
Activity49%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe