Category
Autos
Racing Homage
Trend cluster
Category
Alternative
Drive
Taking a more sustainable approach, drivers turn to unique power sources.
4.5
Trend score
Trend
What is the Alternative Drive trend?
Alternative Drive: With consumers growing more wary of their environmental impact, efforts to make everyday routines more sustainable are becoming more of a personal priority. Seeking to make necessities like driving more eco-friendly, individuals are turning to alternative energy sources like sewage and solar power to make routine commutes more environmentally adaptable. The use of unconventional power sources satiates both the need to be guilt-free, and to continue enjoying the conveniences of the modern age.
Trend themes
Themes within the Alternative Drive trend
Three behaviours holding the trend together01
Alternative Energy Sources
Development of eco-friendly vehicles using unconventional power sources like hydrogen, compressed air, and sewage as fuel.
02
Green Technology
Adoption of technology like solar panels for vehicle charging and biodegradable materials for luxury cars.
03
Sustainability
Growing personal preference for ecologically responsible actions and lifestyles, leading to eco-friendly cars becoming more of a personal priority.
Industry implications
What the Alternative Drive trend means for industry
Where the trend changes the playbookFor
Automotive Industry
Eco-friendly cars using alternative sources of energy and biodegradable materials.
For
Renewable Energy Industry
Increased use of unconventional sources like sewage and solar power for vehicle powering.
For
Green Technology Industry
Innovation opportunities for companies developing sustainable technologies for automobiles.
Trend signals
Trend signals for Alternative Drive
Trend score 4.5 out of 10, from popularity 71%, activity 57%, freshness 8%.
Popularity71%
Activity57%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alternative Drive trend
6 featured examples from Oct 22, 2013 to Mar 25, 2014CategoryAutos
Biodegradable Luxury Cars
The Mercedes Benz LX Concept by Irfendy Mohamad is Eco-Friendly
Disruptive innovation opportunity: Foster the development of eco-friendly luxury cars to meet growing consumer demand for sustainable transportation solutions.
CategoryAutos
Sewage-Powered SUVs
Californians Will Soon Be Able to Buy a Hyundai Tucson Powered by Waste
Disruptive innovation opportunity: Incorporating sustainable energy sources, such as sewage-powered engines, into the automotive industry to address environmental concerns and app…
CategoryAutos
Fluid-Formed Automobiles
The Renault Moister was Aesthetically Inspired by the H2O Molecule
Hydrogen-powered vehicles disrupt the traditional fuel-powered automobile industry.
CategoryAutos
Poop-Powered Cars
The Hyundai Tucson Runs on Sewage
Sewage-powered vehicles could revolutionize the automotive industry and drive the adoption of more sustainable transportation options.
CategoryAutos
Air-Powered Scooters
The EcoMoto Motorbike is Propelled by the Release of Pressurized Gases
Companies can develop air-powered vehicles to offer consumers a sustainable mode of transportation.
CategoryAutos
Solar Roof-Powered Cars
Ford's New Prototype is a Hybrid Vehicle Charged Through an Eco Roof Panel
Disruptive innovation opportunity: Collaborate with car manufacturers to develop solar-powered cars and advance sustainable transportation solutions.
