Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Elevating
Comforts
Sophisticated ice cream concoctions add excitement to familiar indulgences.
3.4
Trend score
What's Happening
What is the Elevating Comforts trend?
Elevating Comforts: While comfort foods often provide consumers with a sense of familiarity and satisfaction, the exposure to diverse cultural elements via mass media has promoted individuals to crave much more varied consumption options. Seeking to provide consumers with the allure of traditional goods with a new and stimulating edge, brands are revamping such classic items as ice cream with more sophisticated elements to expand market appeal beyond traditionally youthful groups. By adding exotic ingredients and elegant aesthetics to comforting desserts, brands seek to cultivate traditional goods with more refined touches, appealing to a demand for increased product variation.
Trend themes
Themes within the Elevating Comforts trend
Three behaviours holding the trend together01
Sophisticated Comfort Foods
Revamping classic items like ice cream with exotic ingredients and elegant aesthetics appeals to the demand for increased product variation.
02
Alcohol-Infused Desserts
Adding alcohol to frozen treats creates a buzz and provides a new level of indulgence.
03
Unconventional Dessert Combinations
Combining unexpected flavors and textures, like meat and traditional desserts, creates a unique and exciting experience.
Industry implications
What the Elevating Comforts trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Innovative flavors and combinations of traditional comforts capture the attention of consumers looking for new and exciting food experiences.
For
Hospitality
Introducing unusual and creative dessert options in restaurants and hotels can differentiate a brand and leave a lasting impression on guests.
For
Event Planning
Incorporating unique dessert offerings at events can add an element of surprise and delight, making an event more memorable for guests.
Trend signals
Trend signals for Elevating Comforts
Trend score 3.4 out of 10, from popularity 44%, activity 49%, freshness 8%.
Popularity44%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Elevating Comforts trend
6 featured examples from May 10, 2013 to Sep 16, 2014CategoryLifestyle
High-Class Hybrid Desserts
The Macaron Ice Cream Sandwich is a Delectable Dessert by Chef Payard
The food and beverage industry can capitalize on the popularity of hybrid desserts by creating innovative and eye-catching dessert options.
CategoryLifestyle
Garden Herb Cakes
Roberta's Unusual Cake Recipe Gets its Green Color from Parsley & Mint
Opportunity for bakeries and restaurants to innovate and offer unique cake flavors.
CategoryLifestyle
Snazzy Sophisticated Sorbets
Jeni's Ice Cream Flavors Will Satisfy Any Adult Sweet Tooth
An opportunity for gourmet dessert companies to create and market distinct, upscale sweets and desserts.
CategoryLifestyle
Deep-Fried Cookie Burgers
National Oreo Day is Being Celebrated in New York with Cookie Sliders
There is an opportunity for restaurants to create unique and creative dessert items to attract customers.
CategoryLifestyle
Intoxicated Fruit Sorbet
The ‘Apt. 2B Baking Co.’ Rhubarb Gin Ice Cream Has a Zing to
The food and beverage industry can explore new opportunities by developing alcoholic dessert options and experimenting with unique flavor combinations.
CategoryLifestyle
Unconventional Meat Desserts
Thanksgiving Dinner Ice Cream Makes Meal Flavors into Yummy Scoops
The food industry can capitalize on this trend by creating new and unique flavor combinations for ice cream, baked goods, and other desserts.
