Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cultured
DIY
The at-home culturing of food and drink gets a modern, Western update.
3.4
Trend score
Trend
What is the Cultured DIY trend?
Cultured DIY: The rise in popularity of Eastern holistic aesthetics in Western culture has seen consumers become more approving of DIYing their own specialty food and drink. As such, products that aid practices like fermentation are becoming commonplace amid those looking for an economical, customized means of maintaining health or creating prepackaged varieties from home. Augmenting traditional methods and modernizing them, the innovations introduce younger generations to making products they've become accustom to purchasing.
Trend themes
Themes within the Cultured DIY trend
Three behaviours holding the trend together01
Cultured DIY
Holistic aesthetics and the desire for economical and customizable means to maintain health and create prepackaged varieties from home have brought about a rise in at-home culturing of food and drink.
02
Smartphone Apps for Home Beer Brewing
The rise of convenient smartphone apps connected to self-monitoring beer brewing systems allows homebrewers to more easily create and experiment with custom beer flavors.
03
Home Beer Brewing Machines
With the creation of home beer brewing machines, beer lovers can now create quality beer in the comfort of their own homes without the need for a large, cumbersome set up or special skills.
Industry implications
What the Cultured DIY trend means for industry
Where the trend changes the playbookFor
Food and Drink
This trend caters specifically to those interested in at-home culturing of food and drink, creating a potential disruptive innovation opportunity in the food and drink industry market.
For
Technology
Smartphone apps and home beer brewing machines both represent a disruptive innovation opportunity for the technology industry by offering a more convenient and accessible way to create custom beer flavors.
For
Home and Garden
With the increasing popularity of at-home culturing of food and drink and home beer brewing machines, the home and garden industry has an opportunity to offer more products and services to support these DIY activities in the home.
Trend signals
Trend signals for Cultured DIY
Trend score 3.4 out of 10, from popularity 56%, activity 38%, freshness 8%.
Popularity56%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cultured DIY trend
6 featured examples from Jun 25 to Nov 7, 2013CategoryLifestyle
DIY Beer Distillers
This Beer Machine Making Kit Creates Your Favorite Drink with Ease
Disruptive innovation opportunity: Develop and market a beer machine as a must-have kitchen appliance for beer enthusiasts.
CategoryLifestyle
DIY Beer Brewing Kits
The BrewSmith Kit Lets Beer Lovers Brew Their Own Ales at Home
Food and beverage companies can explore partnerships with home brewing kit manufacturers to offer branded kits for enthusiasts.
CategorySpecial
Handcrafted Beer Brewery Kits
The HopBox Home Brewing Kit is Perfect for Beer Lovers
Disruptive innovation opportunity: Develop advanced and user-friendly home brewing kits with built-in temperature control and fermentation monitoring.
CategoryLifestyle
DIY Gin-Making Kits
This Homemade Gin Kit Lets You Make Your Very Own Gin and Tonics
Offering DIY alcohol kits through an e-commerce platform could provide accessibility and convenience for consumers looking to create their own homemade alcohol.
CategoryLifestyle
Beer Brewing Apps
The Brewbot Makes Home Brewing Your Own Beer That Much Easier
Developing and improving smartphone apps for home brewing that simplify the brewing process and offer automated features.
CategoryArt & Design
Home Beer-Brewing Machines
The PicoBrew Zymatic Is the World's First Home Brewing System
Automated home beer-brewing machines are disrupting the traditional beer brewing industry, providing consumers with the ability to make beer from the comfort of their own homes.
