As more couples put off marriage, brands scramble to encourage unions
Implications - Like buying a car or a house, marriage is viewed as a rite of passage into adulthood, but a distinct decrease in unions amidst Millennial couples is forcing brands to tailor wedding-centric goods to be more carefree and youthful as a way to encourage vow exchanges and tokens of affection. Providing cost-effective alternatives to lavish wares, brands are de-formalizing to be a more realistic option for Generation Y. As younger couples experience the hardships of job insecurity and longer time at home in the new millennium, brands are having no choice but to augment marriage to be more casual and personalized.
Trend Themes
1. De-formalizing Wedding Goods for Generation Y - As younger couples experience the hardships of job insecurity and longer time at home in the new millennium, brands are having no choice but to augment marriage to be more casual and personalized.
2. Embracing Personalization and Uniqueness - A lot of couples are going with non-traditional weddings these days and are looking to really create a wedding that isn’t about the conventional practices but more about a celebration of the couple.
3. Inexpensive and Accessible Wedding Options - With summer just around the corner, there are going to be many outdoor weddings functions going on and many brides looking for inexpensive yet classy wedding dresses. H&M is dependable for providing quality and bargained wardrobe staples, and now its wedding dress is another necessity that easily affordable in any budget.
Industry Implications
1. Wedding Supplies and Services - For businesses in the wedding industry, there's a need to create products and services that cater to a more casual and personalized experience for Generation Y.
2. Jewelry and Accessories - There is a trend towards personalization and uniqueness in jewelry and accessories for weddings, where customers are looking for something different from traditional wedding rings.
3. Fashion and Clothing - The market for inexpensive yet trendy wedding dresses is growing, with more brands catering to the demand for accessible and affordable options.
