Trend cluster
Category

Revamped
Rucksack

Tech-enhanced carriers combine adaptability with childhood comforts.

Gadget-Charging BackpacksPowerful Charger BackpacksTechnologically Savvy BackpacksLaptop-Carrying VestsSolar-Powered Backpacks

Trend

What is the Revamped Rucksack trend?

Revamped Rucksack: As youths mature into more demanding, adult roles, life becomes increasingly more hectic with daily responsibilities, resulting in a need for more efficient methods of productivity. Seeking to add greater adaptability to traditionally youthful products as knapsacks, brands are integrating high-tech features in an effort to combine the practicality of school bags with the the consumer need for products that provide a comforting yet versatile method of convenience.

Trend themes

Themes within the Revamped Rucksack trend

Three behaviours holding the trend together
01

Tech-Enhanced Backpacks

Adding high-tech features to products provides a comforting yet versatile method of convenience.

02

Charging Backpacks

Integrating charging ports and batteries help address the on-the-go lifestyle needs of modern consumers.

03

Solar-Powered Backpacks

Making an eco-freindly, smart, and efficient backpack that addresses clean energy needs is very innovative.

Industry implications

What the Revamped Rucksack trend means for industry

Where the trend changes the playbook
For

Technology

The backpacks innovation and technology can be referenced for the tech industry professionals.

For

Travel

The convenience and high-tech features of backpacks opens up an opportunity for the travel industry.

For

Outdoor Gear

Backpacks with unique features help to transform the way adventure enthusiasts engage their sport of choice.

Trend signals

Trend signals for Revamped Rucksack

Trend score 4.4 out of 10, from popularity 61%, activity 61%, freshness 8%.

Popularity61%
Activity61%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Revamped Rucksack trend

6 featured examples from Sep 23, 2014 to Aug 24, 2015