Trend cluster
Category

Hyper
Self-Sufficiency

Tech enables consumers to enjoy services without servers.

Self-Serve Wine BarsPersonal Stylist Mobile AppsBicycle-Repairing Vending MachinesHi-Tech Dining TablesPre-Registered Dining Payments

Trend

What is the Hyper Self-Sufficiency trend?

Hyper Self-Sufficiency: Technology was created for the purpose of doing what people can do in a better, faster way. This concept is taken to new heights as professions from the service industry are replaced with apps and the like. This pattern of hyper self-sufficiency lends to the old suspicion that if you want something done right, you should do it yourself, allowing for ultra-customization for every individual.

Trend themes

Themes within the Hyper Self-Sufficiency trend

Three behaviours holding the trend together
01

Hyper Self-Sufficiency

Self-sufficiency trend replaces service industry jobs with apps, leading to ultra-customization for individuals.

02

Self-Serve Convenience

Businesses implement self-serve options, such as vending machines and automatic wine dispensers, to increase convenience for customers.

03

Virtual Personalization

Mobile apps, such as Trunk Club, offer virtual personal stylists, making it easy and convenient for busy individuals to find stylish clothing.

Industry implications

What the Hyper Self-Sufficiency trend means for industry

Where the trend changes the playbook
For

Hospitality

Hyper Self-Sufficiency trend creates opportunities for the hospitality industry to implement self-serve options or personalize customer experiences.

For

Retail

Virtual Personalization trend offers opportunities for retailers to create mobile apps that provide personalized shopping experiences for customers.

For

Technology

Self-Serve Convenience trend presents opportunities for technology companies to develop innovative self-service options, such as vending machines, for various industries.

Trend signals

Trend signals for Hyper Self-Sufficiency

Trend score 4.2 out of 10, from popularity 65%, activity 53%, freshness 8%.

Popularity65%
Activity53%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America