Category
Fashion
Scaled Restraint
Trend cluster
Category
Cosmetic
Exclusivity
Designer cosmetics offer haute designs that differentiate from the mainstream.
3.3
Trend score
Trend
What is the Cosmetic Exclusivity trend?
Cosmetic Exclusivity: With the popularity of products often resulting in mass-produced goods, consumers are often left with items that feel overly generic. As an effort to offer consumers more exclusivity, brands are turning to designer releases to add couture features to otherwise ordinary products. By creating haute beauty products, brands blend elements of high fashion with the accessibility of everyday cosmetics, catering to a consumer demand for increased retail individuality.
Trend themes
Themes within the Cosmetic Exclusivity trend
Three behaviours holding the trend together01
Designer Cosmetics
Brands are turning to designer releases to add couture features to otherwise ordinary products creating exclusivity.
02
Limited Edition Products
Exclusive and seasonal products continue to cater to consumer demand for unique cosmetic experiences and higher retail individuality.
03
Iconic Inspiration
Trends inspired by public figures and seasonal themes continue to drive innovation in the cosmetic industry.
Industry implications
What the Cosmetic Exclusivity trend means for industry
Where the trend changes the playbookFor
Luxury Cosmetics
Luxury cosmetic brands can leverage exclusive designer collaborations and seasonal limited edition products to cater to consumers seeking unique retail experiences and exclusivity.
For
Celebrity Endorsed Cosmetics
Celebrity endorsed cosmetics can leverage iconic inspiration from public figures, such as Beyonce and Maya Angelou, to connect with fans seeking to embody the qualities of their idols.
For
Sustainable Cosmetics
Sustainable cosmetic brands can leverage the trend of limited edition products to offer eco-friendly, seasonally-inspired alternatives that cater to consumers seeking unique shopping experiences without sacrificing their values.
Trend signals
Trend signals for Cosmetic Exclusivity
Trend score 3.3 out of 10, from popularity 50%, activity 40%, freshness 8%.
Popularity50%
Activity40%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cosmetic Exclusivity trend
6 featured examples from Aug 5, 2012 to Sep 16, 2014CategoryFashion
Exclusive Seasonal Lipstick Lines
The Rouge Dior Spring 2014 Limited Edition Line Nails It
Opportunity for beauty brands to capitalize on the demand for exclusive lipstick collections and seasonal color releases.
CategoryLuxury
$250,000 Manicures
The Azature Black Diamond Nail Polish is Exuberantly Priced
The beauty and cosmetics industry has the opportunity to tap into the niche market of luxury beauty products with exuberant price tags, like the Azature Black Diamond Nail Polish.
CategoryFashion
Daring Designer Lipsticks
Dolce & Gabbana Create Fun Flirty Lipstick Shades for Sunny Days
Cosmetic companies can take advantage of the trend of bold lipstick shades by offering a wider range of colors that cater to diverse skin tones.
CategoryFashion
Haute Cosmetic Collections
The Chanel Rsynchronizing Skincare Transforms the Facial Care Routine
The cosmetics industry can explore the opportunity of developing concise skincare lines that cater to specific times of the day or week.
CategoryFashion
Iconic Poet-Inspired Fragrances
Beyonce's 'Rise' Perfume is a Tribute to Maya Angelou
The beauty and fragrance industry can leverage the popularity of popstar-inspired fragrances to attract younger consumers and capitalize on the influence of celebrity culture.
CategoryFashion
Blossoming Beauty Fragrances
The New Marc Jacobs Daisy Day Perfume is Inspired by Summer Flowers
The perfume industry can capitalize on the trend of limited edition fragrances, creating anticipation and scarcity around their products to attract buyers.
