Category
Lifestyle
Assisted Choices
Trend cluster
Category
DIY
Discount
The commodification of the DIY boom leads to brands adopting the ethos.
4.4
Trend score
Trend
What is the DIY Discount trend?
DIY Discount: As sites like Pinterest and Etsy comodify the concept of DIY products, brands are responding in kind with custom products and services that give a level of discount by requiring that the consumer become part of the manufacturing process. This augmentation of the custom goods market into something that's attainable for the average consumer transitions tailored goods from luxury to average and lures shoppers who are more inclined to do it themselves. This consumer base -- also avidly involved in the online shopping world -- is accustom to the lower price points associated with e-tail and are far more interested in a partial DIY product over one that's in-line with offline costs.
Trend themes
Themes within the DIY Discount trend
Three behaviours holding the trend together01
DIY Customization
Commodification of DIY products leads to prices decrease and requires consumer be a part of the manufacturing process.
02
Hands-On Kits
Kits consisting of components for consumers to assemble and create technological products.
03
Non-Traditional Textiles
New customized fashion products made from unusual materials like merino wool.
Industry implications
What the DIY Discount trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Customization is an innovative approach to capturing niche market clients.
For
Electronics Industry
Technology is more accessible and demands hands-on creation to increase technological literacy.
For
Household Products Industry
DIY household/daily use items are a lucrative innovation with a positive environmental impact.
Trend signals
Trend signals for DIY Discount
Trend score 4.4 out of 10, from popularity 68%, activity 56%, freshness 8%.
Popularity68%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the DIY Discount trend
9 featured examples from Aug 27, 2013 to Apr 27, 2015CategoryArt & Design
DIY Wearable Tech Kits
The WaRPboard Platform by Freescale is Being Demoed at CES 2014
The WaRPboard Platform introduces a new DIY approach to creating and testing wearable tech, impacting the consumer electronics industry.
CategoryEco
Custom Merino Wool Flats
The WoolWalker Invites You to Design Your Own Natural Footwear
The fashion industry can take advantage of the trend of customizable footwear by offering personalized shoe design options.
CategoryArt & Design
DIY Non-Paper Towels
These DIY Non-Paper Towels Clean Up Spills and Save You Money
Opportunity for disruptive innovation: Develop innovative cleaning tools, products, and services that offer convenience, efficiency, and sustainability.
CategorySocial Good
DIY Hearing Aids
The 'iHear' Hearing Aid Can Be Programmed and Calibrated By the User
Providing accessible and affordable hearing aids to those in need
CategoryEco
Chemical-Free Cleaning Cloths
PopSugar's DIY Cleaning Wipes Tutorial Cuts Costs and Toxins
Disruptive innovation opportunity: Develop a line of home cleaning products that emphasize natural ingredients and offer DIY options to cater to consumers' growing demand for eco…
CategoryLife-Stages
DIY Computer Kits
The Kano Computer Can Be Built By Almost Anybody
The Kano Computer's emphasis on being a learning tool presents opportunities for the education industry to incorporate hands-on electronics building into classrooms.
CategoryArt & Design
Gilded DIY Condiment Holders
The Cupcakes and Cashmere Gold Salt + Pepper Shakers Are Handmade
The home decor industry can capitalize on the trend of gold accents and DIY updates by offering materials and products that cater to these trends.
CategoryUnique
Budget-Friendly Custom Jeans
OriJeans Lets You Design the Perfect Pair of Jeans at a Great Price
The fashion industry can seize disruptive innovation opportunities by leveraging custom clothing development and providing affordable made-to-order fashion to customers.
CategoryTech
DIY Portable Gaming Kits
The Darkmatter DIY Portable Gaming Kit is Easy to Assemble
Consumer electronics companies can explore the development of DIY portable gaming kits to capture the growing market of gamers looking for portable gaming solutions.
