DIY Discount

The commodification of the DIY boom leads to brands adopting the ethos

Implications - As sites like Pinterest and Etsy comodify the concept of DIY products, brands are responding in kind with custom products and services that give a level of discount by requiring that the consumer become part of the manufacturing process. This augmentation of the custom goods market into something that's attainable for the average consumer transitions tailored goods from luxury to average and lures shoppers who are more inclined to do it themselves. This consumer base -- also avidly involved in the online shopping world -- is accustom to the lower price points associated with e-tail and are far more interested in a partial DIY product over one that's in-line with offline costs.
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350,932 Total Clicks
Nov 13 - Apr 15
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DIY Wearable Tech Kits - The WaRPboard Platform by Freescale is Being Demoed at CES 2014
SCORE 5.2
Warm 7,533 Clicks Pub: Jan 8, 14
DIY Wearable Tech Kits
The WaRPboard Platform by Freescale is Being Demoed at CES 2014
Wearable technology might be gaining a huge following these days, but that doesn’t mean that it is very accessible; that is, unless the WaRPboard Platform has anything to do with it. Currently... [More]
Custom Merino Wool Flats - The WoolWalker Invites You to Design Your Own Natural Footwear
SCORE 6.1
Warm 5,290 Clicks Pub: Mar 24, 14
Custom Merino Wool Flats
The WoolWalker Invites You to Design Your Own Natural Footwear
You should start to follow WoolWalker if you are looking for cozy, customizable footwear made from natural materials. WoolWalker invites you to design your own wool flats. The WoolWalker... [More]
DIY Hearing Aids - The 'iHear' Hearing Aid Can Be Programmed and Calibrated By the User
SCORE 5.4
Warm 2,538 Clicks Pub: Mar 27, 14
DIY Hearing Aids
The 'iHear' Hearing Aid Can Be Programmed and Calibrated By the User
iHear is an invisible hearing aid that allows users to test their hearing levels at home, and calibrate their hearing aid accordingly. The iHear system consists of a test kit, miniature hearing... [More]
DIY Non-Paper Towels - These DIY Non-Paper Towels Clean Up Spills and Save You Money
SCORE 3.3
Mild 1,888 Clicks Pub: Apr 27, 15
DIY Non-Paper Towels
These DIY Non-Paper Towels Clean Up Spills and Save You Money
These DIY non-paper towels are perfect for drying your hands, cleaning up spills and wiping counters. If you use paper towels for these aforementioned tasks, you’re likely to run out of them... [More]
Chemical-Free Cleaning Cloths - PopSugar's DIY Cleaning Wipes Tutorial Cuts Costs and Toxins
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Mild 1,350 Clicks Pub: Apr 27, 15
Chemical-Free Cleaning Cloths
PopSugar's DIY Cleaning Wipes Tutorial Cuts Costs and Toxins
If you already have a fresh paper towel roll, liquid dish soap and vinegar in your cupboards at home, you have almost everything you need to make your own DIY cleaning wipes. PopSugar’s eco-... [More]
DIY Computer Kits - The Kano Computer Can Be Built By Almost Anybody
SCORE 4.6
Average 1,818 Clicks Pub: Nov 21, 13
DIY Computer Kits
The Kano Computer Can Be Built By Almost Anybody
Technology is advancing at such a rate that many people feel very out of touch with the parts and assembly of their most-used possessions. The Kano Computer is an intriguing idea that strives to... [More]
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