Trend cluster
Category

Unexpected
Dairy

Alternative dairy recipes fuse nutrition with the need for diverse consumption.

Fusion Dessert Sushi RollsDairy-Infused CandyGingerNog Holiday Hybrid DessertsSavory Donut Desserts

Trend

What is the Unexpected Dairy trend?

Unexpected Dairy: Encouraging sources of nutrition to a society dominated by fast food can be challenging, prompting more diversified meal options to create more of an attractive allure. Aiming to infuse elements such as dairy into outside-the-box-creations, consumers seek to blend nutritional ingredients with unexpected dishes such as sushi and dumplings to add exotic elements to traditional goods. The fusion of dairy into culturally diversified meals reflect a growing need for familiar, comforting elements, even in exotic foods.

Trend themes

Themes within the Unexpected Dairy trend

Three behaviours holding the trend together
01

Cultural Fusion

The infusion of dairy into culturally diversified meals reflects a growing need for familiar, comforting elements, even in exotic foods.

02

Sweet and Salty Mixes

The trend of mixing sweet and savory elements creates a unique and pleasant taste experience, like the Blue Cheese Lollipop and the savory donut desserts.

03

Holiday Hybrid Desserts

Combining two holiday favorites, like eggnog and gingerbread, creates a new and exciting flavor experience, as seen in the Mini Eggnog Cheesecake with Gingerbread Crust.

Industry implications

What the Unexpected Dairy trend means for industry

Where the trend changes the playbook
For

Food and Beverage

There is an opportunity to explore non-traditional flavor combinations in the food and beverage industry.

For

Hospitality and Tourism

The fusion of cultures in culinary creations can lead to new tourism opportunities and unique experiences for travelers.

For

Retail and Consumer Goods

Brands in the retail and consumer goods industry can experiment with unusual flavor combinations to attract adventurous consumers.

Trend signals

Trend signals for Unexpected Dairy

Trend score 3.0 out of 10, from popularity 44%, activity 39%, freshness 8%.

Popularity44%
Activity39%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific