The Föllinge skincare product line shares its name with the small Swedish village where the organic products are made. Ties to this northern village are a big part of the new product packaging for Föllinge, as seen in labels that read "From the North," as well as coordinates that indicate the geographic location of Föllinge and a logo that abstracts two mountain peaks.
The new, highly cohesive packaging for Föllinge was developed by AMORE, with an emphasis on conveying the brand's authenticity, fine craftsmanship and expertise. The bottles and jars adopt a simple color-coded system, differentiating product types like warming massage oils and tea tree soaps with changes in font hues in red and green.
Key Themes Behind This Trend
- Geographic Branding
- Opportunities to leverage location-based branding to convey authenticity and expertise in product packaging
- Color-coded Product Differentiation
- Innovation around color-coded system to differentiate product types in packaging and labeling
- Simplicity and Cohesion in Packaging
- Increasing demand for cohesive, minimalist and visually appealing packaging designs
Where This Applies
- Skincare
- Opportunities to create and market organic skincare products with location-based branding and minimalist packaging design
- Packaging and Labeling
- Innovation opportunities for companies offering packaging and labeling solutions that help brands convey authenticity and differentiate products types in an appealing way
- Graphic Design
- A demand for graphic design services that offer cohesive and minimalist packaging design options for brands seeking to create a unique visual identity
